Apollo.io vs Kaspr
Compare Apollo.io and Kaspr on features, pricing, and buyer fit using the same researched criteria.

Apollo.io
Best for
- • Outbound and growth sales teams
- • RevOps teams consolidating data + engagement
- • Buyers who need prospecting more than classic CRM boards
Starting from $49.00/user/mo
Free plan available
VS
Our verdict
There is no universal winner between Apollo.io and Kaspr. Choose Apollo.io when Outbound and growth sales teams. Choose Kaspr when EMEA/EU-leaning SMB and mid-market teams prospecting via LinkedIn + Chrome. Criterion scores come from approved SoftwareGlimpse editorial assessments and first-party research — not hands-on lab testing.
Apollo.io is better for
- ✓ Contact data
- ✓ Prospecting
- ✓ Email outreach
Kaspr is better for
- ✓ Ease of use
Tie
- • Integrations
- • Value for money
Choose Apollo.io if: Outbound and growth sales teams
Choose Kaspr if: EMEA/EU-leaning SMB and mid-market teams prospecting via LinkedIn + Chrome

Kaspr
LinkedIn-centric EU/EMEA B2B contact capture (Chrome) — Free plan; Starter from $49/mo annual headline.
Best for
- • EMEA/EU-leaning SMB and mid-market teams prospecting via LinkedIn + Chrome
- • Buyers who want Free evaluation and clear annual Starter/Business headlines
- • Teams that need phone/email reveals into CRM more than a built-in sequencer
Starting from $49.00/user/mo
Free plan available
Feature comparison
Grouped feature support from verified product research for Apollo.io and Kaspr.
Core CRM
| Feature | Apollo.io | Kaspr | Winner |
|---|---|---|---|
| Contact management | Strong | Strong | Tie |
| Lead management | Strong | Moderate | Apollo.io |
| Pipeline management | Moderate | Not evidenced | — |
| Deal management | Moderate | Not evidenced | — |
Sales engagement
| Feature | Apollo.io | Kaspr | Winner |
|---|---|---|---|
| Email tracking | Strong | Not evidenced | — |
| Email sequences | Strong | Moderate | Apollo.io |
| Call functionality | Strong | Not evidenced | — |
| Workflow automation | Strong | Not evidenced | — |
| Sales automation | Strong | Not evidenced | — |
| Lead scoring | Not evidenced | Moderate | — |
Reporting
| Feature | Apollo.io | Kaspr | Winner |
|---|---|---|---|
| Reporting | Strong | Moderate | Apollo.io |
Platform
| Feature | Apollo.io | Kaspr | Winner |
|---|---|---|---|
| Integrations | Strong | Strong | Tie |
| Mobile app | Strong | Not evidenced | — |
| AI assistance | Strong | Moderate | Apollo.io |
Additional capabilities
| Feature | Apollo.io | Kaspr | Winner |
|---|---|---|---|
| Prospecting | Strong | Strong | Tie |
| Data enrichment | Strong | Moderate | Apollo.io |
| Contact data | Strong | Strong | Tie |
| CRM sync | Strong | Strong | Tie |
| List building | Strong | Strong | Tie |
| Data export | Strong | Strong | Tie |
| Email outreach | Strong | Moderate | Apollo.io |
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