ACT! vs SAP Customer Experience
Compare ACT! and SAP Customer Experience on features, pricing, and buyer fit using the same researched criteria.

ACT!
ACT! by Swiftpage SMB CRM; contact sales for current packaging (no invented list prices).
Best for
- • ACT! by Swiftpage — long-standing SMB CRM for contacts, calendars, and sales follow-up; pricing primarily contact-sales
- • Classic SMB CRM for managing contacts, activities, and sales follow-ups — especially familiar to established small businesses.
No free plan
VS
Our verdict
There is no universal winner between ACT! and SAP Customer Experience. Choose based on pipeline depth, automation, email and calling, reporting, and pricing trade-offs.
ACT! is better for
- ✓ Ease of use
- ✓ Email capabilities
- ✓ Administration
- ✓ Value for money
SAP Customer Experience is better for
- ✓ Pipeline management
- ✓ Sales automation
- ✓ Reporting
- ✓ Customization
Choose ACT! if: ACT! by Swiftpage — long-standing SMB CRM for contacts, calendars, and sales follow-up; pricing primarily contact-sales
Choose SAP Customer Experience if: Enterprise customer experience and sales cloud for SAP-centric organizations needing CRM aligned with SAP ERP.

SAP Customer Experience
SAP Customer Experience / Sales Cloud; custom enterprise quote only.
Best for
- • Enterprise customer experience and sales cloud for SAP-centric organizations needing CRM aligned with SAP ERP.
No free plan
Comparison scorecard
Criterion-by-criterion results for ACT! and SAP Customer Experience. Numeric bars appear only when both products have approved scores.
- ACT!
Ease of use
How quickly teams become productive.
ACT! leads on ease of use (6/10 vs 5/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
ACT!6/10SAP Customer Experience5/10 - SAP Customer Experience
Pipeline management
Deal stages, visibility, and pipeline hygiene.
SAP Customer Experience leads on pipeline management (6/10 vs 8/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
ACT!6/10SAP Customer Experience8/10 - SAP Customer Experience
Sales automation
Automations that reduce repetitive sales work.
SAP Customer Experience leads on sales automation (5/10 vs 8/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
ACT!5/10SAP Customer Experience8/10 - ACT!
Email capabilities
Native email workflows and tracking.
Stronger email tracking availability
ACT!6/10SAP Customer Experience6/10 - SAP Customer Experience
Reporting
Reporting and forecasting quality.
SAP Customer Experience leads on reporting (5/10 vs 8/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
ACT!5/10SAP Customer Experience8/10 - SAP Customer Experience
Customization
Fields, workflows, and configurability.
SAP Customer Experience leads on customization (6/10 vs 8/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
ACT!6/10SAP Customer Experience8/10 - SAP Customer Experience
Integrations
Important third-party integrations.
SAP Customer Experience leads on integrations (5/10 vs 8/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
ACT!5/10SAP Customer Experience8/10 - ACT!
Administration
Admin overhead and ongoing maintenance.
ACT! leads on administration (6/10 vs 4/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
ACT!StrongerSAP Customer ExperienceWeaker - SAP Customer Experience
Scalability
Fit as team size and complexity grow.
SAP Customer Experience leads on scalability (5/10 vs 9/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
ACT!5/10SAP Customer Experience9/10 - ACT!
Value for money
Capability relative to total cost of ownership.
ACT! leads on value for money (6/10 vs 5/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
ACT!6/10SAP Customer Experience5/10
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