ACT! vs SAP Customer Experience
Compare ACT! and SAP Customer Experience on features, pricing, and buyer fit using the same researched criteria.
ACT!
ACT! by Swiftpage SMB CRM; contact sales for current packaging (no invented list prices).
Best for
- • ACT! by Swiftpage — long-standing SMB CRM for contacts, calendars, and sales follow-up; pricing primarily contact-sales
- • Classic SMB CRM for managing contacts, activities, and sales follow-ups — especially familiar to established small businesses.
No free plan
VS
Our verdict
There is no universal winner between ACT! and SAP Customer Experience. Choose based on pipeline depth, automation, email and calling, reporting, and pricing trade-offs.
ACT! is better for
- ✓ Ease of use
- ✓ Email capabilities
- ✓ Administration
- ✓ Value for money
SAP Customer Experience is better for
- ✓ Pipeline management
- ✓ Sales automation
- ✓ Reporting
- ✓ Customization
Choose ACT! if: ACT! by Swiftpage — long-standing SMB CRM for contacts, calendars, and sales follow-up; pricing primarily contact-sales
Choose SAP Customer Experience if: Enterprise customer experience and sales cloud for SAP-centric organizations needing CRM aligned with SAP ERP.
SAP Customer Experience
SAP Customer Experience / Sales Cloud; custom enterprise quote only.
Best for
- • Enterprise customer experience and sales cloud for SAP-centric organizations needing CRM aligned with SAP ERP.
No free plan
Feature comparison
Grouped feature support from verified product research for ACT! and SAP Customer Experience.
Core CRM
| Feature | ACT! | SAP Customer Experience | Winner |
|---|---|---|---|
| Contact management | Strong | Strong | Tie |
| Lead management | Strong | Strong | Tie |
| Pipeline management | Strong | Strong | Tie |
| Deal management | Strong | Strong | Tie |
Sales engagement
| Feature | ACT! | SAP Customer Experience | Winner |
|---|---|---|---|
| Email sync | Strong | Strong | Tie |
| Email tracking | Strong | Moderate | ACT! |
| Workflow automation | Moderate | Strong | SAP Customer Experience |
| Sales automation | Strong | Strong | Tie |
Reporting
| Feature | ACT! | SAP Customer Experience | Winner |
|---|---|---|---|
| Reporting | Moderate | Strong | SAP Customer Experience |
Platform
| Feature | ACT! | SAP Customer Experience | Winner |
|---|---|---|---|
| Integrations | Strong | Strong | Tie |
| Custom fields | Strong | Strong | Tie |
| Custom pipelines | Moderate | Strong | SAP Customer Experience |
| Mobile app | Strong | Strong | Tie |
| AI assistance | Not evidenced | Strong | — |
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