ACT! vs Salesforce
Compare ACT! and Salesforce on features, pricing, and buyer fit using the same researched criteria.
ACT!
ACT! by Swiftpage SMB CRM; contact sales for current packaging (no invented list prices).
Best for
- • ACT! by Swiftpage — long-standing SMB CRM for contacts, calendars, and sales follow-up; pricing primarily contact-sales
- • Classic SMB CRM for managing contacts, activities, and sales follow-ups — especially familiar to established small businesses.
No free plan
VS
Our verdict
There is no universal winner between ACT! and Salesforce. Choose based on pipeline depth, automation, email and calling, reporting, and pricing trade-offs.
ACT! is better for
- ✓ Ease of use
- ✓ Administration
- ✓ Value for money
Salesforce is better for
- ✓ Pipeline management
- ✓ Sales automation
- ✓ Email capabilities
- ✓ Reporting
Choose ACT! if: ACT! by Swiftpage — long-standing SMB CRM for contacts, calendars, and sales follow-up; pricing primarily contact-sales
Choose Salesforce if: Enterprise/Unlimited editions, API/sandbox depth, and ecosystem fit large complex orgs
Salesforce
Enterprise CRM platform for sales, service, marketing, and customer data across large and mid-market teams.
Best for
- • Enterprise/Unlimited editions, API/sandbox depth, and ecosystem fit large complex orgs
- • Pro Suite and Enterprise cover forecasting, customization, and pipeline sophistication common in mid-market sales
- • Sales Cloud is explicitly sales CRM oriented
Starting from $25.00/user/mo
No free plan
Comparison scorecard
Criterion-by-criterion results for ACT! and Salesforce. Numeric bars appear only when both products have approved scores.
- ACT!
Ease of use
How quickly teams become productive.
ACT! leads on ease of use (6/10 vs 5/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
ACT!6/10Salesforce5/10 - Salesforce
Pipeline management
Deal stages, visibility, and pipeline hygiene.
Salesforce leads on pipeline management (6/10 vs 9/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
ACT!6/10Salesforce9/10 - Salesforce
Sales automation
Automations that reduce repetitive sales work.
Salesforce leads on sales automation (5/10 vs 9/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
ACT!5/10Salesforce9/10 - Salesforce
Email capabilities
Native email workflows and tracking.
Salesforce leads on email capabilities (6/10 vs 8/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
ACT!6/10Salesforce8/10 - Salesforce
Reporting
Reporting and forecasting quality.
Salesforce leads on reporting (5/10 vs 9/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
ACT!5/10Salesforce9/10 - Salesforce
Customization
Fields, workflows, and configurability.
Salesforce leads on customization (6/10 vs 10/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
ACT!6/10Salesforce10/10 - Salesforce
Integrations
Important third-party integrations.
Salesforce leads on integrations (5/10 vs 9/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
ACT!5/10Salesforce9/10 - ACT!
Administration
Admin overhead and ongoing maintenance.
ACT! leads on administration (6/10 vs 4/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
ACT!StrongerSalesforceWeaker - Salesforce
Scalability
Fit as team size and complexity grow.
Salesforce leads on scalability (5/10 vs 10/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
ACT!5/10Salesforce10/10 - ACT!
Value for money
Capability relative to total cost of ownership.
ACT! leads on value for money (6/10 vs 5/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
ACT!6/10Salesforce5/10
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