ACT! vs Salesforce
Compare ACT! and Salesforce on features, pricing, and buyer fit using the same researched criteria.
ACT!
ACT! by Swiftpage SMB CRM; contact sales for current packaging (no invented list prices).
Best for
- • ACT! by Swiftpage — long-standing SMB CRM for contacts, calendars, and sales follow-up; pricing primarily contact-sales
- • Classic SMB CRM for managing contacts, activities, and sales follow-ups — especially familiar to established small businesses.
No free plan
VS
Our verdict
There is no universal winner between ACT! and Salesforce. Choose based on pipeline depth, automation, email and calling, reporting, and pricing trade-offs.
ACT! is better for
- ✓ Ease of use
- ✓ Administration
- ✓ Value for money
Salesforce is better for
- ✓ Pipeline management
- ✓ Sales automation
- ✓ Email capabilities
- ✓ Reporting
Choose ACT! if: ACT! by Swiftpage — long-standing SMB CRM for contacts, calendars, and sales follow-up; pricing primarily contact-sales
Choose Salesforce if: Enterprise/Unlimited editions, API/sandbox depth, and ecosystem fit large complex orgs
Salesforce
Enterprise CRM platform for sales, service, marketing, and customer data across large and mid-market teams.
Best for
- • Enterprise/Unlimited editions, API/sandbox depth, and ecosystem fit large complex orgs
- • Pro Suite and Enterprise cover forecasting, customization, and pipeline sophistication common in mid-market sales
- • Sales Cloud is explicitly sales CRM oriented
Starting from $25.00/user/mo
No free plan
Feature comparison
Grouped feature support from verified product research for ACT! and Salesforce.
Core CRM
| Feature | ACT! | Salesforce | Winner |
|---|---|---|---|
| Contact management | Strong | Strong | Tie |
| Lead management | Strong | Strong | Tie |
| Pipeline management | Strong | Strong | Tie |
| Deal management | Strong | Strong | Tie |
Sales engagement
| Feature | ACT! | Salesforce | Winner |
|---|---|---|---|
| Email sync | Strong | Strong | Tie |
| Email tracking | Strong | Strong | Tie |
| Email sequences | Not evidenced | Moderate | — |
| Call functionality | Not evidenced | Moderate | — |
| Workflow automation | Moderate | Strong | Salesforce |
| Sales automation | Strong | Strong | Tie |
| Lead scoring | Not evidenced | Strong | — |
Reporting
| Feature | ACT! | Salesforce | Winner |
|---|---|---|---|
| Reporting | Moderate | Strong | Salesforce |
| Forecasting | Not evidenced | Moderate | — |
Platform
| Feature | ACT! | Salesforce | Winner |
|---|---|---|---|
| Integrations | Strong | Strong | Tie |
| Custom fields | Strong | Strong | Tie |
| Custom pipelines | Moderate | Strong | Salesforce |
| Mobile app | Strong | Strong | Tie |
| AI assistance | Not evidenced | Strong | — |
Additional capabilities
| Feature | ACT! | Salesforce | Winner |
|---|---|---|---|
| Data enrichment | Not evidenced | Moderate | — |
| Prospecting | Not evidenced | Moderate | — |
| Meeting scheduling | Not evidenced | Moderate | — |
| Email campaigns | Not evidenced | Strong | — |
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