ACT! vs Nimble
Compare ACT! and Nimble on features, pricing, and buyer fit using the same researched criteria.
ACT!
ACT! by Swiftpage SMB CRM; contact sales for current packaging (no invented list prices).
Best for
- • ACT! by Swiftpage — long-standing SMB CRM for contacts, calendars, and sales follow-up; pricing primarily contact-sales
- • Classic SMB CRM for managing contacts, activities, and sales follow-ups — especially familiar to established small businesses.
No free plan
VS
Our verdict
There is no universal winner between ACT! and Nimble. Choose based on pipeline depth, automation, email and calling, reporting, and pricing trade-offs.
Nimble is better for
- ✓ Ease of use
- ✓ Pipeline management
- ✓ Sales automation
- ✓ Email capabilities
Choose ACT! if: ACT! by Swiftpage — long-standing SMB CRM for contacts, calendars, and sales follow-up; pricing primarily contact-sales
Choose Nimble if: Social and relationship CRM with Gmail/Outlook sync, contact enrichment, and a single Business plan for teams
Nimble
Social/relationship CRM with Gmail and Outlook sync; Business plan from $24.90/user/mo annual.
Best for
- • Social and relationship CRM with Gmail/Outlook sync, contact enrichment, and a single Business plan for teams
- • Relationship CRM that unifies contacts, social signals, and email for sales and marketing teams.
Starting from $24.90/user/mo
No free plan
Feature comparison
Grouped feature support from verified product research for ACT! and Nimble.
Core CRM
| Feature | ACT! | Nimble | Winner |
|---|---|---|---|
| Contact management | Strong | Strong | Tie |
| Lead management | Strong | Strong | Tie |
| Pipeline management | Strong | Strong | Tie |
| Deal management | Strong | Strong | Tie |
Sales engagement
| Feature | ACT! | Nimble | Winner |
|---|---|---|---|
| Email sync | Strong | Strong | Tie |
| Email tracking | Strong | Strong | Tie |
| Workflow automation | Moderate | Strong | Nimble |
| Sales automation | Strong | Strong | Tie |
Reporting
| Feature | ACT! | Nimble | Winner |
|---|---|---|---|
| Reporting | Moderate | Strong | Nimble |
Platform
| Feature | ACT! | Nimble | Winner |
|---|---|---|---|
| Integrations | Strong | Strong | Tie |
| Custom fields | Strong | Strong | Tie |
| Custom pipelines | Moderate | Strong | Nimble |
| Mobile app | Strong | Strong | Tie |
| AI assistance | Not evidenced | Moderate | — |
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