ACT! vs HubSpot
Compare ACT! and HubSpot on features, pricing, and buyer fit using the same researched criteria.
ACT!
ACT! by Swiftpage SMB CRM; contact sales for current packaging (no invented list prices).
Best for
- • ACT! by Swiftpage — long-standing SMB CRM for contacts, calendars, and sales follow-up; pricing primarily contact-sales
- • Classic SMB CRM for managing contacts, activities, and sales follow-ups — especially familiar to established small businesses.
No free plan
VS
Our verdict
There is no universal winner between ACT! and HubSpot. Choose based on pipeline depth, automation, email and calling, reporting, and pricing trade-offs.
ACT! is better for
- ✓ Administration
HubSpot is better for
- ✓ Ease of use
- ✓ Pipeline management
- ✓ Sales automation
- ✓ Email capabilities
Choose ACT! if: ACT! by Swiftpage — long-standing SMB CRM for contacts, calendars, and sales follow-up; pricing primarily contact-sales
Choose HubSpot if: Free CRM + Starter Customer Platform seats fit early teams; hub complexity is optional
HubSpot
CRM platform with free core CRM plus Sales, Marketing, Service, and Content Hubs for growing teams.
Best for
- • Free CRM + Starter Customer Platform seats fit early teams; hub complexity is optional
- • Professional/Enterprise hubs and suite breadth scale with multi-team GTM
- • SSO, custom objects, field-level permissions, and Enterprise hub seats are documented
Starting from $15.00/user/mo
Free plan available
Comparison scorecard
Criterion-by-criterion results for ACT! and HubSpot. Numeric bars appear only when both products have approved scores.
- HubSpot
Ease of use
How quickly teams become productive.
HubSpot leads on ease of use (6/10 vs 7/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
ACT!6/10HubSpot7/10 - HubSpot
Pipeline management
Deal stages, visibility, and pipeline hygiene.
HubSpot leads on pipeline management (6/10 vs 8/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
ACT!6/10HubSpot8/10 - HubSpot
Sales automation
Automations that reduce repetitive sales work.
HubSpot leads on sales automation (5/10 vs 8/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
ACT!5/10HubSpot8/10 - HubSpot
Email capabilities
Native email workflows and tracking.
HubSpot leads on email capabilities (6/10 vs 8/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
ACT!6/10HubSpot8/10 - HubSpot
Reporting
Reporting and forecasting quality.
HubSpot leads on reporting (5/10 vs 8/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
ACT!5/10HubSpot8/10 - HubSpot
Customization
Fields, workflows, and configurability.
HubSpot leads on customization (6/10 vs 8/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
ACT!6/10HubSpot8/10 - HubSpot
Integrations
Important third-party integrations.
HubSpot leads on integrations (5/10 vs 9/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
ACT!5/10HubSpot9/10 - ACT!
Administration
Admin overhead and ongoing maintenance.
ACT! leads on administration (6/10 vs 5/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
ACT!StrongerHubSpotWeaker - HubSpot
Scalability
Fit as team size and complexity grow.
HubSpot leads on scalability (5/10 vs 9/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
ACT!5/10HubSpot9/10 - HubSpot
Value for money
Capability relative to total cost of ownership.
HubSpot leads on value for money (6/10 vs 8/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
ACT!6/10HubSpot8/10
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