ACT! vs HubSpot
Compare ACT! and HubSpot on features, pricing, and buyer fit using the same researched criteria.
ACT!
ACT! by Swiftpage SMB CRM; contact sales for current packaging (no invented list prices).
Best for
- • ACT! by Swiftpage — long-standing SMB CRM for contacts, calendars, and sales follow-up; pricing primarily contact-sales
- • Classic SMB CRM for managing contacts, activities, and sales follow-ups — especially familiar to established small businesses.
No free plan
VS
Our verdict
There is no universal winner between ACT! and HubSpot. Choose based on pipeline depth, automation, email and calling, reporting, and pricing trade-offs.
ACT! is better for
- ✓ Administration
HubSpot is better for
- ✓ Ease of use
- ✓ Pipeline management
- ✓ Sales automation
- ✓ Email capabilities
Choose ACT! if: ACT! by Swiftpage — long-standing SMB CRM for contacts, calendars, and sales follow-up; pricing primarily contact-sales
Choose HubSpot if: Free CRM + Starter Customer Platform seats fit early teams; hub complexity is optional
HubSpot
CRM platform with free core CRM plus Sales, Marketing, Service, and Content Hubs for growing teams.
Best for
- • Free CRM + Starter Customer Platform seats fit early teams; hub complexity is optional
- • Professional/Enterprise hubs and suite breadth scale with multi-team GTM
- • SSO, custom objects, field-level permissions, and Enterprise hub seats are documented
Starting from $15.00/user/mo
Free plan available
ACT! vs HubSpot pricing
Pricing notes use verified research when available for ACT! and HubSpot. Confirm live vendor pricing before buying.
ACT!
See plans
HubSpot
From $15.00/user/mo
ACT!
Starting price not evidenced
Free trial available
- ACT! (contact sales)Custom
HubSpot
Starting from $15.00/user/mo
Free trial available
- Free CRM$0.00/user/mo
- Starter (Smart CRM / Customer Platform)Popular$15.00/user/mo
- Professional (Smart CRM / Customer Platform)$50.00/user/mo
- Enterprise (Smart CRM / Customer Platform)$75.00/user/mo
Estimate your team cost
Monthly estimate from verified per-seat list pricing. Confirm on the vendor site before purchasing.
HubSpot · Starter (Smart CRM / Customer Platform)
$225.00/mo
Verified monthly unit prices · Aug 16, 2026
Prices in USD
Shown per user / month from verified list pricing.
Plans can change
Confirm live vendor rates before purchasing.
Add-ons may apply
Calling, SMS, or usage fees can add cost.
Independence
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