ACT! vs folk
Compare ACT! and folk on features, pricing, and buyer fit using the same researched criteria.
ACT!
ACT! by Swiftpage SMB CRM; contact sales for current packaging (no invented list prices).
Best for
- • ACT! by Swiftpage — long-standing SMB CRM for contacts, calendars, and sales follow-up; pricing primarily contact-sales
- • Classic SMB CRM for managing contacts, activities, and sales follow-ups — especially familiar to established small businesses.
No free plan
VS
Our verdict
There is no universal winner between ACT! and folk. Choose based on pipeline depth, automation, email and calling, reporting, and pricing trade-offs.
folk is better for
- ✓ Ease of use
- ✓ Pipeline management
- ✓ Sales automation
- ✓ Email capabilities
Choose ACT! if: ACT! by Swiftpage — long-standing SMB CRM for contacts, calendars, and sales follow-up; pricing primarily contact-sales
Choose folk if: Standard/Premium fit collaborative SMB relationship selling
folk
Simple relationship CRM for organizing contacts and collaborative outreach.
Best for
- • Standard/Premium fit collaborative SMB relationship selling
- • Relationship CRM + LinkedIn capture fits founders and small teams
- • Pipelines, sequences, and AI assistants support sales workflows
Starting from $24.00/user/mo
Free plan available
Comparison scorecard
Criterion-by-criterion results for ACT! and folk. Numeric bars appear only when both products have approved scores.
- folk
Ease of use
How quickly teams become productive.
folk leads on ease of use (6/10 vs 8/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
ACT!6/10folk8/10 - folk
Pipeline management
Deal stages, visibility, and pipeline hygiene.
folk leads on pipeline management (6/10 vs 7/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
ACT!6/10folk7/10 - folk
Sales automation
Automations that reduce repetitive sales work.
folk leads on sales automation (5/10 vs 7/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
ACT!5/10folk7/10 - folk
Email capabilities
Native email workflows and tracking.
folk leads on email capabilities (6/10 vs 8/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
ACT!6/10folk8/10 - folk
Reporting
Reporting and forecasting quality.
folk leads on reporting (5/10 vs 6/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
ACT!5/10folk6/10 - folk
Customization
Fields, workflows, and configurability.
folk leads on customization (6/10 vs 7/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
ACT!6/10folk7/10 - folk
Integrations
Important third-party integrations.
folk leads on integrations (5/10 vs 8/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
ACT!5/10folk8/10 - folk
Administration
Admin overhead and ongoing maintenance.
folk leads on administration (6/10 vs 7/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
ACT!WeakerfolkStronger - folk
Scalability
Fit as team size and complexity grow.
folk leads on scalability (5/10 vs 6/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
ACT!5/10folk6/10 - folk
Value for money
Capability relative to total cost of ownership.
folk leads on value for money (6/10 vs 7/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
ACT!6/10folk7/10
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