ACT! vs folk
Compare ACT! and folk on features, pricing, and buyer fit using the same researched criteria.
ACT!
ACT! by Swiftpage SMB CRM; contact sales for current packaging (no invented list prices).
Best for
- • ACT! by Swiftpage — long-standing SMB CRM for contacts, calendars, and sales follow-up; pricing primarily contact-sales
- • Classic SMB CRM for managing contacts, activities, and sales follow-ups — especially familiar to established small businesses.
No free plan
VS
Our verdict
There is no universal winner between ACT! and folk. Choose based on pipeline depth, automation, email and calling, reporting, and pricing trade-offs.
folk is better for
- ✓ Ease of use
- ✓ Pipeline management
- ✓ Sales automation
- ✓ Email capabilities
Choose ACT! if: ACT! by Swiftpage — long-standing SMB CRM for contacts, calendars, and sales follow-up; pricing primarily contact-sales
Choose folk if: Standard/Premium fit collaborative SMB relationship selling
folk
Simple relationship CRM for organizing contacts and collaborative outreach.
Best for
- • Standard/Premium fit collaborative SMB relationship selling
- • Relationship CRM + LinkedIn capture fits founders and small teams
- • Pipelines, sequences, and AI assistants support sales workflows
Starting from $24.00/user/mo
Free plan available
Feature comparison
Grouped feature support from verified product research for ACT! and folk.
Core CRM
| Feature | ACT! | folk | Winner |
|---|---|---|---|
| Contact management | Strong | Strong | Tie |
| Lead management | Strong | Strong | Tie |
| Pipeline management | Strong | Strong | Tie |
| Deal management | Strong | Moderate | ACT! |
Sales engagement
| Feature | ACT! | folk | Winner |
|---|---|---|---|
| Email sync | Strong | Strong | Tie |
| Email tracking | Strong | Not evidenced | — |
| Email sequences | Not evidenced | Moderate | — |
| Workflow automation | Moderate | Strong | folk |
| Sales automation | Strong | Strong | Tie |
Reporting
| Feature | ACT! | folk | Winner |
|---|---|---|---|
| Reporting | Moderate | Moderate | Tie |
Platform
| Feature | ACT! | folk | Winner |
|---|---|---|---|
| Integrations | Strong | Strong | Tie |
| Custom fields | Strong | Strong | Tie |
| Custom pipelines | Moderate | Strong | folk |
| Mobile app | Strong | Strong | Tie |
| AI assistance | Not evidenced | Strong | — |
Additional capabilities
| Feature | ACT! | folk | Winner |
|---|---|---|---|
| Email campaigns | Not evidenced | Strong | — |
| Data enrichment | Not evidenced | Strong | — |
| API access | Not evidenced | Moderate | — |
| Role permissions | Not evidenced | Moderate | — |
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