ACT! vs folk
Compare ACT! and folk on features, pricing, and buyer fit using the same researched criteria.
ACT!
ACT! by Swiftpage SMB CRM; contact sales for current packaging (no invented list prices).
Best for
- • ACT! by Swiftpage — long-standing SMB CRM for contacts, calendars, and sales follow-up; pricing primarily contact-sales
- • Classic SMB CRM for managing contacts, activities, and sales follow-ups — especially familiar to established small businesses.
No free plan
VS
Our verdict
There is no universal winner between ACT! and folk. Choose based on pipeline depth, automation, email and calling, reporting, and pricing trade-offs.
folk is better for
- ✓ Ease of use
- ✓ Pipeline management
- ✓ Sales automation
- ✓ Email capabilities
Choose ACT! if: ACT! by Swiftpage — long-standing SMB CRM for contacts, calendars, and sales follow-up; pricing primarily contact-sales
Choose folk if: Standard/Premium fit collaborative SMB relationship selling
folk
Simple relationship CRM for organizing contacts and collaborative outreach.
Best for
- • Standard/Premium fit collaborative SMB relationship selling
- • Relationship CRM + LinkedIn capture fits founders and small teams
- • Pipelines, sequences, and AI assistants support sales workflows
Starting from $24.00/user/mo
Free plan available
Pros & cons
A balanced look at where each product shines — and where it falls short.
ACT!
Strengths in greenCons
- Trails on ease of use
- Trails on pipeline management
- Trails on sales automation
Best for
ACT! by Swiftpage — long-standing SMB CRM for contacts, calendars, and sales follow-up; pricing primarily contact-sales
folk
Trade-offs in redPros
- Stronger on ease of use
- Stronger on pipeline management
- Stronger on sales automation
- Stronger on email capabilities
Best for
Standard/Premium fit collaborative SMB relationship selling
Choose if…
Choose ACT! if
- ACT! by Swiftpage — long-standing SMB CRM for contacts, calendars, and sales follow-up; pricing primarily contact-sales
- Classic SMB CRM for managing contacts, activities, and sales follow-ups — especially familiar to established small businesses.
Choose folk if
- Standard/Premium fit collaborative SMB relationship selling
- Relationship CRM + LinkedIn capture fits founders and small teams
- Pipelines, sequences, and AI assistants support sales workflows
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