ACT! vs Dynamics 365
Compare ACT! and Dynamics 365 on features, pricing, and buyer fit using the same researched criteria.
ACT!
ACT! by Swiftpage SMB CRM; contact sales for current packaging (no invented list prices).
Best for
- • ACT! by Swiftpage — long-standing SMB CRM for contacts, calendars, and sales follow-up; pricing primarily contact-sales
- • Classic SMB CRM for managing contacts, activities, and sales follow-ups — especially familiar to established small businesses.
No free plan
VS
Our verdict
There is no universal winner between ACT! and Dynamics 365. Choose based on pipeline depth, automation, email and calling, reporting, and pricing trade-offs.
ACT! is better for
- ✓ Ease of use
- ✓ Administration
- ✓ Value for money
Dynamics 365 is better for
- ✓ Pipeline management
- ✓ Sales automation
- ✓ Email capabilities
- ✓ Reporting
Choose ACT! if: ACT! by Swiftpage — long-standing SMB CRM for contacts, calendars, and sales follow-up; pricing primarily contact-sales
Choose Dynamics 365 if: Best fit for mid-market/enterprise teams already standardized on Microsoft 365, Teams, Outlook, and Power Platform
Dynamics 365
Microsoft Dynamics 365 Sales CRM for pipeline management, forecasting, and Microsoft 365 / Copilot workflows.
Best for
- • Best fit for mid-market/enterprise teams already standardized on Microsoft 365, Teams, Outlook, and Power Platform
- • Strong when Microsoft ecosystem leverage and IT support are present
- • Agentic CRM that helps teams close deals faster using insights, sales automation, and collaboration tools.
Starting from $65.00/user/mo
No free plan
Comparison scorecard
Criterion-by-criterion results for ACT! and Dynamics 365. Numeric bars appear only when both products have approved scores.
- ACT!
Ease of use
How quickly teams become productive.
ACT! leads on ease of use (6/10 vs 5/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
ACT!6/10Dynamics 3655/10 - Dynamics 365
Pipeline management
Deal stages, visibility, and pipeline hygiene.
Dynamics 365 leads on pipeline management (6/10 vs 8/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
ACT!6/10Dynamics 3658/10 - Dynamics 365
Sales automation
Automations that reduce repetitive sales work.
Dynamics 365 leads on sales automation (5/10 vs 8/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
ACT!5/10Dynamics 3658/10 - Dynamics 365
Email capabilities
Native email workflows and tracking.
Dynamics 365 leads on email capabilities (6/10 vs 8/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
ACT!6/10Dynamics 3658/10 - Dynamics 365
Reporting
Reporting and forecasting quality.
Dynamics 365 leads on reporting (5/10 vs 8/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
ACT!5/10Dynamics 3658/10 - Dynamics 365
Customization
Fields, workflows, and configurability.
Dynamics 365 leads on customization (6/10 vs 9/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
ACT!6/10Dynamics 3659/10 - Dynamics 365
Integrations
Important third-party integrations.
Dynamics 365 leads on integrations (5/10 vs 9/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
ACT!5/10Dynamics 3659/10 - ACT!
Administration
Admin overhead and ongoing maintenance.
ACT! leads on administration (6/10 vs 4/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
ACT!StrongerDynamics 365Weaker - Dynamics 365
Scalability
Fit as team size and complexity grow.
Dynamics 365 leads on scalability (5/10 vs 9/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
ACT!5/10Dynamics 3659/10 - ACT!
Value for money
Capability relative to total cost of ownership.
ACT! leads on value for money (6/10 vs 5/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
ACT!6/10Dynamics 3655/10
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