ACT! vs Dynamics 365
Compare ACT! and Dynamics 365 on features, pricing, and buyer fit using the same researched criteria.
ACT!
ACT! by Swiftpage SMB CRM; contact sales for current packaging (no invented list prices).
Best for
- • ACT! by Swiftpage — long-standing SMB CRM for contacts, calendars, and sales follow-up; pricing primarily contact-sales
- • Classic SMB CRM for managing contacts, activities, and sales follow-ups — especially familiar to established small businesses.
No free plan
VS
Our verdict
There is no universal winner between ACT! and Dynamics 365. Choose based on pipeline depth, automation, email and calling, reporting, and pricing trade-offs.
ACT! is better for
- ✓ Ease of use
- ✓ Administration
- ✓ Value for money
Dynamics 365 is better for
- ✓ Pipeline management
- ✓ Sales automation
- ✓ Email capabilities
- ✓ Reporting
Choose ACT! if: ACT! by Swiftpage — long-standing SMB CRM for contacts, calendars, and sales follow-up; pricing primarily contact-sales
Choose Dynamics 365 if: Best fit for mid-market/enterprise teams already standardized on Microsoft 365, Teams, Outlook, and Power Platform
Dynamics 365
Microsoft Dynamics 365 Sales CRM for pipeline management, forecasting, and Microsoft 365 / Copilot workflows.
Best for
- • Best fit for mid-market/enterprise teams already standardized on Microsoft 365, Teams, Outlook, and Power Platform
- • Strong when Microsoft ecosystem leverage and IT support are present
- • Agentic CRM that helps teams close deals faster using insights, sales automation, and collaboration tools.
Starting from $65.00/user/mo
No free plan
Feature comparison
Grouped feature support from verified product research for ACT! and Dynamics 365.
Core CRM
| Feature | ACT! | Dynamics 365 | Winner |
|---|---|---|---|
| Contact management | Strong | Strong | Tie |
| Lead management | Strong | Strong | Tie |
| Pipeline management | Strong | Strong | Tie |
| Deal management | Strong | Strong | Tie |
Sales engagement
| Feature | ACT! | Dynamics 365 | Winner |
|---|---|---|---|
| Email sync | Strong | Strong | Tie |
| Email tracking | Strong | Moderate | ACT! |
| Workflow automation | Moderate | Strong | Dynamics 365 |
| Sales automation | Strong | Moderate | ACT! |
Reporting
| Feature | ACT! | Dynamics 365 | Winner |
|---|---|---|---|
| Reporting | Moderate | Strong | Dynamics 365 |
| Forecasting | Not evidenced | Moderate | — |
Platform
| Feature | ACT! | Dynamics 365 | Winner |
|---|---|---|---|
| Integrations | Strong | Strong | Tie |
| Custom fields | Strong | Strong | Tie |
| Custom pipelines | Moderate | Not evidenced | — |
| Mobile app | Strong | Strong | Tie |
| AI assistance | Not evidenced | Moderate | — |
Additional capabilities
| Feature | ACT! | Dynamics 365 | Winner |
|---|---|---|---|
| Data enrichment | Not evidenced | Moderate | — |
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