ACT! vs Close
Compare ACT! and Close on features, pricing, and buyer fit using the same researched criteria.
ACT!
ACT! by Swiftpage SMB CRM; contact sales for current packaging (no invented list prices).
Best for
- • ACT! by Swiftpage — long-standing SMB CRM for contacts, calendars, and sales follow-up; pricing primarily contact-sales
- • Classic SMB CRM for managing contacts, activities, and sales follow-ups — especially familiar to established small businesses.
No free plan
VS
Our verdict
There is no universal winner between ACT! and Close. Choose based on pipeline depth, automation, email and calling, reporting, and pricing trade-offs.
Close is better for
- ✓ Ease of use
- ✓ Pipeline management
- ✓ Sales automation
- ✓ Email capabilities
Tie
- • Value for money
Choose ACT! if: ACT! by Swiftpage — long-standing SMB CRM for contacts, calendars, and sales follow-up; pricing primarily contact-sales
Choose Close if: Outbound sales teams that need a communication-centric CRM
Close
Sales-focused CRM for pipeline management and sales engagement workflows.
Best for
- • Outbound sales teams that need a communication-centric CRM
- • Teams that need dialing power and advanced outreach workflows
- • Teams that rely on calling, email, and SMS from the CRM
Starting from $9.00/user/mo
No free plan
Comparison scorecard
Criterion-by-criterion results for ACT! and Close. Numeric bars appear only when both products have approved scores.
- Close
Ease of use
How quickly teams become productive.
Close leads on ease of use (6/10 vs 8/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
ACT!6/10Close8/10 - Close
Pipeline management
Deal stages, visibility, and pipeline hygiene.
Close leads on pipeline management (6/10 vs 8/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
ACT!6/10Close8/10 - Close
Sales automation
Automations that reduce repetitive sales work.
Close leads on sales automation (5/10 vs 8/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
ACT!5/10Close8/10 - Close
Email capabilities
Native email workflows and tracking.
Close leads on email capabilities (6/10 vs 8/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
ACT!6/10Close8/10 - Close
Reporting
Reporting and forecasting quality.
Close leads on reporting (5/10 vs 7/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
ACT!5/10Close7/10 - Close
Customization
Fields, workflows, and configurability.
Close leads on customization (6/10 vs 7/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
ACT!6/10Close7/10 - Close
Integrations
Important third-party integrations.
Close leads on integrations (5/10 vs 7/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
ACT!5/10Close7/10 - Close
Administration
Admin overhead and ongoing maintenance.
Close leads on administration (6/10 vs 7/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
ACT!WeakerCloseStronger - Close
Scalability
Fit as team size and complexity grow.
Close leads on scalability (5/10 vs 8/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
ACT!5/10Close8/10 - Tie
Value for money
Capability relative to total cost of ownership.
ACT! and Close are close on value for money (6/10 vs 6/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
ACT!6/10Close6/10
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