ACT! vs Affinity
Compare ACT! and Affinity on features, pricing, and buyer fit using the same researched criteria.
ACT!
ACT! by Swiftpage SMB CRM; contact sales for current packaging (no invented list prices).
Best for
- • ACT! by Swiftpage — long-standing SMB CRM for contacts, calendars, and sales follow-up; pricing primarily contact-sales
- • Classic SMB CRM for managing contacts, activities, and sales follow-ups — especially familiar to established small businesses.
No free plan
VS
Our verdict
There is no universal winner between ACT! and Affinity. Choose based on pipeline depth, automation, email and calling, reporting, and pricing trade-offs.
ACT! is better for
- ✓ Value for money
Affinity is better for
- ✓ Ease of use
- ✓ Pipeline management
- ✓ Sales automation
- ✓ Email capabilities
Choose ACT! if: ACT! by Swiftpage — long-standing SMB CRM for contacts, calendars, and sales follow-up; pricing primarily contact-sales
Choose Affinity if: CRM built for venture capital, private equity, and private capital relationship networks.
Affinity
Private capital relationship CRM; Essential from $2000/user/year through Advanced $2700, Enterprise custom.
Best for
- • CRM built for venture capital, private equity, and private capital relationship networks.
Starting from $166.67/user/mo
No free plan
Comparison scorecard
Criterion-by-criterion results for ACT! and Affinity. Numeric bars appear only when both products have approved scores.
- Affinity
Ease of use
How quickly teams become productive.
Affinity leads on ease of use (6/10 vs 7/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
ACT!6/10Affinity7/10 - Affinity
Pipeline management
Deal stages, visibility, and pipeline hygiene.
Affinity leads on pipeline management (6/10 vs 8/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
ACT!6/10Affinity8/10 - Affinity
Sales automation
Automations that reduce repetitive sales work.
Affinity leads on sales automation (5/10 vs 6/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
ACT!5/10Affinity6/10 - Affinity
Email capabilities
Native email workflows and tracking.
Affinity leads on email capabilities (6/10 vs 7/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
ACT!6/10Affinity7/10 - Affinity
Reporting
Reporting and forecasting quality.
Affinity leads on reporting (5/10 vs 7/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
ACT!5/10Affinity7/10 - Affinity
Customization
Fields, workflows, and configurability.
Affinity leads on customization (6/10 vs 7/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
ACT!6/10Affinity7/10 - Affinity
Integrations
Important third-party integrations.
Affinity leads on integrations (5/10 vs 7/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
ACT!5/10Affinity7/10 - Affinity
Administration
Admin overhead and ongoing maintenance.
Stronger custom pipelines availability
ACT!WeakerAffinityStronger - Affinity
Scalability
Fit as team size and complexity grow.
Affinity leads on scalability (5/10 vs 7/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
ACT!5/10Affinity7/10 - ACT!
Value for money
Capability relative to total cost of ownership.
ACT! leads on value for money (6/10 vs 5/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
ACT!6/10Affinity5/10
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