ACT! vs Affinity
Compare ACT! and Affinity on features, pricing, and buyer fit using the same researched criteria.
ACT!
ACT! by Swiftpage SMB CRM; contact sales for current packaging (no invented list prices).
Best for
- • ACT! by Swiftpage — long-standing SMB CRM for contacts, calendars, and sales follow-up; pricing primarily contact-sales
- • Classic SMB CRM for managing contacts, activities, and sales follow-ups — especially familiar to established small businesses.
No free plan
VS
Our verdict
There is no universal winner between ACT! and Affinity. Choose based on pipeline depth, automation, email and calling, reporting, and pricing trade-offs.
ACT! is better for
- ✓ Value for money
Affinity is better for
- ✓ Ease of use
- ✓ Pipeline management
- ✓ Sales automation
- ✓ Email capabilities
Choose ACT! if: ACT! by Swiftpage — long-standing SMB CRM for contacts, calendars, and sales follow-up; pricing primarily contact-sales
Choose Affinity if: CRM built for venture capital, private equity, and private capital relationship networks.
Affinity
Private capital relationship CRM; Essential from $2000/user/year through Advanced $2700, Enterprise custom.
Best for
- • CRM built for venture capital, private equity, and private capital relationship networks.
Starting from $166.67/user/mo
No free plan
Pros & cons
A balanced look at where each product shines — and where it falls short.
ACT!
Strengths in greenPros
- Stronger on value for money
Cons
- Trails on ease of use
- Trails on pipeline management
- Trails on sales automation
Best for
ACT! by Swiftpage — long-standing SMB CRM for contacts, calendars, and sales follow-up; pricing primarily contact-sales
Affinity
Trade-offs in redPros
- Stronger on ease of use
- Stronger on pipeline management
- Stronger on sales automation
- Stronger on email capabilities
Cons
- Trails on value for money
Best for
CRM built for venture capital, private equity, and private capital relationship networks.
Choose if…
Choose ACT! if
- ACT! by Swiftpage — long-standing SMB CRM for contacts, calendars, and sales follow-up; pricing primarily contact-sales
- Classic SMB CRM for managing contacts, activities, and sales follow-ups — especially familiar to established small businesses.
Choose Affinity if
- CRM built for venture capital, private equity, and private capital relationship networks.
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