ACT! vs Affinity
Compare ACT! and Affinity on features, pricing, and buyer fit using the same researched criteria.
ACT!
ACT! by Swiftpage SMB CRM; contact sales for current packaging (no invented list prices).
Best for
- • ACT! by Swiftpage — long-standing SMB CRM for contacts, calendars, and sales follow-up; pricing primarily contact-sales
- • Classic SMB CRM for managing contacts, activities, and sales follow-ups — especially familiar to established small businesses.
No free plan
VS
Our verdict
There is no universal winner between ACT! and Affinity. Choose based on pipeline depth, automation, email and calling, reporting, and pricing trade-offs.
ACT! is better for
- ✓ Value for money
Affinity is better for
- ✓ Ease of use
- ✓ Pipeline management
- ✓ Sales automation
- ✓ Email capabilities
Choose ACT! if: ACT! by Swiftpage — long-standing SMB CRM for contacts, calendars, and sales follow-up; pricing primarily contact-sales
Choose Affinity if: CRM built for venture capital, private equity, and private capital relationship networks.
Affinity
Private capital relationship CRM; Essential from $2000/user/year through Advanced $2700, Enterprise custom.
Best for
- • CRM built for venture capital, private equity, and private capital relationship networks.
Starting from $166.67/user/mo
No free plan
ACT! vs Affinity pricing
Pricing notes use verified research when available for ACT! and Affinity. Confirm live vendor pricing before buying.
ACT!
See plans
Affinity
From $166.67/user/mo
ACT!
Starting price not evidenced
Free trial available
- ACT! (contact sales)Custom
Affinity
Starting from $166.67/user/mo
No free trial evidenced
- EssentialPopular$2,000.00/user/mo
- Scale$2,300.00/user/mo
- Advanced$2,700.00/user/mo
- EnterpriseCustom
Estimate your team cost
Monthly estimate from verified per-seat list pricing. Confirm on the vendor site before purchasing.
Affinity · Essential
$2,500.05/mo
Verified monthly unit prices · Aug 16, 2026
Prices in USD
Shown per user / month from verified list pricing.
Plans can change
Confirm live vendor rates before purchasing.
Add-ons may apply
Calling, SMS, or usage fees can add cost.
Independence
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