Mailchimp overall score 6.8/10 from equal-weight CRM criteria. Freemium Free tier for eligible audiences; paid plans are contact-based — verify live Mailchimp pricing. Enterprise available.
Starting price
$13.00/user/month
Free plan
Yes
Free trial
14 days
Best for
Marketing teams needing email + audience CRM features
SoftwareGlimpse review
6.8/10
Average
Official vendor tutorial for onboarding and configuration. It is not a SoftwareGlimpse implementation plan — use our independent guides for rollout judgment.
Official vendor tutorial
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Official vendor tutorial
How Mailchimp presents the product in an official vendor video.
Source: Official Mailchimp
Practical walkthroughs for setup, rollout, migration, plan choice, and fit — linked from this review so you can decide and implement without hunting the guides hub.
Set up Mailchimp for day-zero selling — pipeline, users, email sync, and the first logged activity — before optional marketplace apps.
Read guide
Plan a practical Mailchimp rollout — owners, stages, adoption checkpoints, and what to defer so the CRM becomes the system of record.
Read guide
Migrate into Mailchimp with a field map, pilot import, dual-run week, and validation — so history survives and sellers trust the new CRM.
Read guide
Choose your Mailchimp plan by mapping must-haves to qualifying tiers — not homepage “from” tiles — then estimate with the Cost Calculator.
Read guide
Decide if Mailchimp is worth it for your team — fit scenarios, tradeoffs, and when to keep looking — without invented ROI percentages.
Read guide