SoftwareGlimpse
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Mailchimp Review

CRM SOFTWARE

Mailchimp overall score 6.8/10 from equal-weight CRM criteria. Freemium Free tier for eligible audiences; paid plans are contact-based — verify live Mailchimp pricing. Enterprise available.

Last updated 2026-08-17Independent editorial review

  • Starting price

    $13.00/user/month

  • Free plan

    Yes

  • Free trial

    14 days

  • Best for

    Marketing teams needing email + audience CRM features

Visit Mailchimp
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SoftwareGlimpse review

6.8/10

Average

  • Ease of use8
  • Pipeline management5
  • Sales automation5
  • Email capabilities9
  • Reporting7
  • Customization6
How we score →

Mailchimp vs top CRM

Detailed head-to-head comparisons to help you choose the right option.

Mailchimp logovsACT! logo

Mailchimp vs ACT!

Researched side-by-side comparison of ACT! and Mailchimp using SoftwareGlimpse CRM criteria, verified feature evidence, and 9 product UI screenshots across both products.

  • Email marketing platform with CRM-oriented contact and audience tools; freemium entry for smaller lists
  • Marketing platform with CRM features for audience management, journeys, and email — strongest as marketing-led CRM, not full sales platform.
View comparison →
Mailchimp logovsAffinity logo

Mailchimp vs Affinity

Researched side-by-side comparison of Affinity and Mailchimp using SoftwareGlimpse CRM criteria, verified feature evidence, and 9 product UI screenshots across both products.

  • Email marketing platform with CRM-oriented contact and audience tools; freemium entry for smaller lists
  • Marketing platform with CRM features for audience management, journeys, and email — strongest as marketing-led CRM, not full sales platform.
View comparison →
Mailchimp logovsAgile CRM logo

Mailchimp vs Agile CRM

Researched side-by-side comparison of Agile CRM and Mailchimp using SoftwareGlimpse CRM criteria, verified feature evidence, and 9 product UI screenshots across both products.

  • Email marketing platform with CRM-oriented contact and audience tools; freemium entry for smaller lists
  • Marketing platform with CRM features for audience management, journeys, and email — strongest as marketing-led CRM, not full sales platform.
View comparison →
Mailchimp logovsApptivo logo

Mailchimp vs Apptivo

All-in-one suite CRM; Lite from $15/user/mo annual through Ultimate $40, Enterprise custom.

  • Features comparison
  • Pricing & plans
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Mailchimp logovsAttio logo

Mailchimp vs Attio

Modern, flexible CRM for startups and GTM teams with a data-model-first workspace and AI assistance.

  • Features comparison
  • Pricing & plans
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Mailchimp logovsBitrix24 logo

Mailchimp vs Bitrix24

Free-tier all-in-one CRM and collaboration suite with organization-based paid cloud plans.

  • Features comparison
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Compare key capabilities side-by-side

Verified pricing and capability signals only — no invented third-party ratings.

FeatureMailchimpACT!AffinityAgile CRMApptivo
Starting price$13.00/user/monthCustom quote$166.67/user/month$8.99/user/month$15.00/user/month
Free planYesNoNoYesNo
Free trialYesYesNoNoYes

Key takeaways

Mailchimp

Marketing teams needing email + audience CRM features

ACT!

ACT! by Swiftpage — long-standing SMB CRM for contacts, calendars, and sales follow-up; pricing primarily contact-sales

Affinity

CRM built for venture capital, private equity, and private capital relationship networks.

Agile CRM

All-in-one CRM with a free tier (10 users) and Starter/Regular/Enterprise plans for sales, marketing, and service