Mailchimp Review
CRM SOFTWAREMailchimp overall score 6.8/10 from equal-weight CRM criteria. Freemium Free tier for eligible audiences; paid plans are contact-based — verify live Mailchimp pricing. Enterprise available.
Starting price
$13.00/user/month
Free plan
Yes
Free trial
14 days
Best for
Marketing teams needing email + audience CRM features
SoftwareGlimpse review
6.8/10
Average
- Ease of use8
- Pipeline management5
- Sales automation5
- Email capabilities9
- Reporting7
- Customization6
Mailchimp plans & pricing
Marketing plans Free / Essentials / Standard / Premium (official help + pricing page, re-verified 2026-08-17). Paid amounts are entry-band list prices (Essentials $13 / Standard $20 at 500 contacts; Premium $350 at 10k contacts). Bills scale with contact total — Plan Selector estimates use entry band only.
Essentials
$13.00
per month
- Everything in Free, plus:
- Small teams starting with core workflows
Standard
$20.00
per month
- Everything in Essentials, plus:
- Standard buyers
Premium
$350.00
per month
- Everything in Standard, plus:
- Teams with advanced workflow and scale needs
Which Mailchimp plan do you need?
Answer a few questions and find the lowest plan that meets your must-have requirements.
Find my Mailchimp plan →Estimate team cost
Rough monthly and annual cost for Mailchimp based on list pricing. Confirm rates on the vendor site before buying.
- Monthly
- $0.00
- Annual
- $0.00
Mailchimp pricing compared
| Metric | Mailchimp | ACT! | Affinity | Agile CRM | Apptivo |
|---|---|---|---|---|---|
| Starting price | $13.00/user/month | Custom quote | $166.67/user/month | $8.99/user/month | $15.00/user/month |
| Free plan | Yes | No | No | Yes | No |
| Free trial | Yes | Yes | No | No | Yes |