HubSpot Review
CRM SOFTWAREHubSpot is a strong freemium CRM platform choice when you want free core CRM with suite upside. Scores reflect live first-party research — not hands-on product testing.
Starting price
$15.00/user/month
Free plan
Yes
Free trial
14 days
Best for
SMB and mid-market teams wanting free CRM now and room to expand into hubs later
Some links may be affiliate links — we may earn a commission at no extra cost to you. Rankings and scores are never based on commission. Affiliate disclosure
SoftwareGlimpse review
7.8/10
Good
- Ease of use7
- Pipeline management8
- Sales automation8
- Email capabilities8
- Reporting8
- Customization8
HubSpot vs top CRM
Detailed head-to-head comparisons to help you choose the right option.
vs
HubSpot vs ACT!
ACT! by Swiftpage SMB CRM; contact sales for current packaging (no invented list prices).
- Features comparison
- Pricing & plans
vs
HubSpot vs Affinity
Private capital relationship CRM; Essential from $2000/user/year through Advanced $2700, Enterprise custom.
- Features comparison
- Pricing & plans
vs
HubSpot vs Agile CRM
Freemium all-in-one CRM; Free (10 users), Starter from ~$8.99/user/mo on multi-year headline pricing.
- Features comparison
- Pricing & plans
vs
HubSpot vs Apptivo
All-in-one suite CRM; Lite from $15/user/mo annual through Ultimate $40, Enterprise custom.
- Features comparison
- Pricing & plans
vs
HubSpot vs Attio
Modern, flexible CRM for startups and GTM teams with a data-model-first workspace and AI assistance.
- Features comparison
- Pricing & plans
vs
HubSpot vs Bitrix24
Free-tier all-in-one CRM and collaboration suite with organization-based paid cloud plans.
- Features comparison
- Pricing & plans
Compare key capabilities side-by-side
Verified pricing and capability signals only — no invented third-party ratings.
| Feature | HubSpot | ACT! | Affinity | Agile CRM | Apptivo |
|---|---|---|---|---|---|
| Starting price | $15.00/user/month | Custom quote | $166.67/user/month | $8.99/user/month | $15.00/user/month |
| Free plan | Yes | No | No | Yes | No |
| Free trial | Yes | Yes | No | No | Yes |
Key takeaways
SMB and mid-market teams wanting free CRM now and room to expand into hubs later
You want a simpler sales-only CRM ladder without hub packaging
You need maximum enterprise customization and ecosystem depth
You want sales CRM with stronger native phone engagement emphasis