MailerLite vs Mailjet
MailerLite fits smbs and creators wanting simple email with a free starting rung; Mailjet fits eu/smb teams needing marketing + transactional email in one vendor.
MailerLite
Simple email marketing for SMBs and creators with a free tier and approachable Comfort/Power subscriber plans.
Best for
- • SMBs and creators wanting simple email with a free starting rung
- • Teams comparing Mailchimp for easier/cheaper freemium email
- • Buyers who want landing pages/sites bundled without deep MAP complexity
Starting from $12.00/user/mo
Free plan available
VS
Our verdict
There is no universal winner between MailerLite and Mailjet. Choose MailerLite when SMBs and creators wanting simple email with a free starting rung. Choose Mailjet when EU/SMB teams needing marketing + transactional email in one vendor. Criterion scores come from approved SoftwareGlimpse editorial assessments and first-party research — not hands-on lab testing.
MailerLite is better for
- ✓ Templates
- ✓ Segmentation
Tie
- • Automation
- • Landing pages
- • Analytics
Choose MailerLite if: SMBs and creators wanting simple email with a free starting rung
Choose Mailjet if: EU/SMB teams needing marketing + transactional email in one vendor
Mailjet
EU-friendly email platform for marketing and transactional sending with send-volume pricing (Sinch).
Best for
- • EU/SMB teams needing marketing + transactional email in one vendor
- • Developers wanting API/SMTP alongside campaigns
- • Buyers comparing send-volume pricing vs contact-tier ESPs
Starting from $9.00/user/mo
Free plan available
Quick verdict
Start here — then dig into the evidence below.
Choose MailerLite if…
- SMBs and creators wanting simple email with a free starting rung
- Teams comparing Mailchimp for easier/cheaper freemium email
- Buyers who want landing pages/sites bundled without deep MAP complexity
- You prioritize templates
Choose Mailjet if…
- EU/SMB teams needing marketing + transactional email in one vendor
- Developers wanting API/SMTP alongside campaigns
- Buyers comparing send-volume pricing vs contact-tier ESPs
Overall recommendation
There is no universal winner between MailerLite and Mailjet. Choose MailerLite when SMBs and creators wanting simple email with a free starting rung. Choose Mailjet when EU/SMB teams needing marketing + transactional email in one vendor. Criterion scores come from approved SoftwareGlimpse editorial assessments and first-party research — not hands-on lab testing.
Key trade-off
MailerLite's clearest edge is templates.
Winner by category
Only dimensions with researched evidence for this pair.
| Dimension | Winner | Why |
|---|---|---|
| Automation | Tie | MailerLite and Mailjet are close on automation (7/10 vs 7/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing. |
| Templates | MailerLite wins | MailerLite leads on templates (8/10 vs 7/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing. |
| Segmentation | MailerLite wins | MailerLite leads on segmentation (7/10 vs 6/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing. |
| Landing pages | Tie | MailerLite and Mailjet have the same researched availability on landing pages (MailerLite: supported; Mailjet: supported). |
| Reporting | Tie | MailerLite and Mailjet are close on analytics (6/10 vs 6/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing. |
| Integrations | Tie | MailerLite and Mailjet are close on integrations (7/10 vs 7/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing. |
| AI features | Tie | MailerLite and Mailjet are close on ai features (6/10 vs 6/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing. |
Side-by-side feature matrix
Normalized availability from product research — empty rows are not shown.
Campaigns
| Feature | MailerLite | Mailjet |
|---|---|---|
| Email campaigns | Strong | Strong |
| Newsletter builder | Strong | Strong |
| Email templates | Strong | Strong |
| Drag-and-drop editor | Strong | Strong |
| Landing pages | Strong | Strong |
| Forms | Strong | Strong |
Automation & targeting
| Feature | MailerLite | Mailjet |
|---|---|---|
| Automation workflows | Strong | Strong |
| Segmentation | Strong | Strong |
| Personalization | Strong | Strong |
| A/B testing | Strong | Strong |
| Transactional email | Moderate | Strong |
Platform
| Feature | MailerLite | Mailjet |
|---|---|---|
| Analytics | Strong | Strong |
| Deliverability tools | Strong | Strong |
| AI content generation | Moderate | Strong |
Additional capabilities
| Feature | MailerLite | Mailjet |
|---|---|---|
| Contact management | Strong | Strong |
Pricing comparison
Pricing evidence last checked Sep 9, 2026.
MailerLite
From $12.00/user/mo
- Free$0.00/user/mo
- Comfort$12.00/mo
- Power$25.00/mo
- EnterpriseCustom
Mailjet
From $9.00/user/mo
- Free$0.00/user/mo
- Starter$9.00/mo
- Essential$17.00/mo
- Premium$27.00/mo
- CustomCustom
Seat-count estimates
Labeled estimates from verified starting per-seat pricing — not invoices.
| Seats | MailerLite | Mailjet |
|---|---|---|
| 5 | ~$60.00/mo (5 × starting seat) | ~$45.00/mo (5 × starting seat) |
| 10 | ~$120.00/mo (10 × starting seat) | ~$90.00/mo (10 × starting seat) |
| 25 | ~$300.00/mo (25 × starting seat) | ~$225.00/mo (25 × starting seat) |
| 50 | ~$600.00/mo (50 × starting seat) | ~$450.00/mo (50 × starting seat) |
Estimate from verified starting per-seat pricing — actual total depends on plan, annual discounts, and add-ons.
MailerLite researched starting price from $12/mo; a free plan is researched. Mailjet researched starting price from $9/mo; a free plan is researched. Affiliate economics excluded.
Best for
Scenario picks from researched strengths — not a universal ranking.
- → MailerLite
Best for templates
MailerLite leads on templates (8/10 vs 7/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
- → MailerLite
Best for segmentation
MailerLite leads on segmentation (7/10 vs 6/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
The differences that actually matter
Pair-specific analysis for MailerLite vs Mailjet — not generic category copy.
Starting pricing
DependsStarting pricing: MailerLite — MailerLite researched starting price from $12/mo; a free plan is researched; Mailjet researched starting price from $9/mo; a free plan is researched. Contact-based packaging can change the real TCO.. Mailjet — MailerLite researched starting price from $12/mo; a free plan is researched; Mailjet researched starting price from $9/mo; a free plan is researched. Contact-based packaging can change the real TCO.. Feature evidence also diverges on Transactional email (MailerLite: Moderate; Mailjet: Strong); AI content generation (MailerLite: Moderate; Mailjet: Strong).
Automation
TieMailerLite and Mailjet are close on automation. MailerLite and Mailjet are close on automation (7/10 vs 7/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
Segmentation
MailerLite aheadOn segmentation, MailerLite is ahead. MailerLite: MailerLite leads on segmentation (7/10 vs 6/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.. Mailjet: Trails MailerLite on this criterion.
Analytics
TieMailerLite and Mailjet are close on analytics. MailerLite and Mailjet are close on analytics (6/10 vs 6/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
Templates
MailerLite aheadOn templates, MailerLite is ahead. MailerLite: MailerLite leads on templates (8/10 vs 7/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.. Mailjet: Trails MailerLite on this criterion.
Pros and cons
Product-specific for this pair — derived from researched outcomes and editorial notes.
MailerLite
Pros
- Stronger on templates
- Stronger on segmentation
Mailjet
Cons
- Trails on templates
- Trails on segmentation
Who should not choose each product
Decision quality improves when we say who should walk away.
Don't choose MailerLite if…
- Your primary fit looks closer to: EU/SMB teams needing marketing + transactional email in one vendor
- Your primary fit looks closer to: Developers wanting API/SMTP alongside campaigns
Don't choose Mailjet if…
- You need MailerLite's stronger templates more than Mailjet's strengths
- You need MailerLite's stronger segmentation more than Mailjet's strengths
- Your primary fit looks closer to: SMBs and creators wanting simple email with a free starting rung
- Your primary fit looks closer to: Teams comparing Mailchimp for easier/cheaper freemium email
Alternatives worth considering
When neither product is the right fit.
Email marketing with CRM features; freemium entry (secondary category: marketing).
Multi-channel email marketing with send-based pricing, a generous free plan, and CRM-lite tools — formerly Sendinblue.
GetResponse is an AI-driven email marketing and lifecycle automation platform with newsletters, automation workflows, landing pages, funnels, webinars (higher plans), and ecommerce tools. Paid plans use contact-list tiers with unlimited monthly email sends; a forever-free plan an
Creator- and SMB-focused email marketing with free forever, Lite/Plus tiers, and landing pages.
Final verdict
Scenario-level close — not a repeat of the intro.
MailerLite wins when…
SMBs and creators wanting simple email with a free starting rung
Mailjet wins when…
EU/SMB teams needing marketing + transactional email in one vendor
- Best for templatesMailerLite
- Best for segmentationMailerLite
Which one should you choose?
Choose MailerLite if:
- SMBs and creators wanting simple email with a free starting rung
- Teams comparing Mailchimp for easier/cheaper freemium email
- Buyers who want landing pages/sites bundled without deep MAP complexity
Choose Mailjet if:
- EU/SMB teams needing marketing + transactional email in one vendor
- Developers wanting API/SMTP alongside campaigns
- Buyers comparing send-volume pricing vs contact-tier ESPs
FAQ
- Is MailerLite better than Mailjet?
- There is no universal winner between MailerLite and Mailjet. Choose MailerLite when SMBs and creators wanting simple email with a free starting rung. Choose Mailjet when EU/SMB teams needing marketing + transactional email in one vendor. Criterion scores come from approved SoftwareGlimpse editorial assessments and first-party research — not hands-on lab testing.
- Which email marketing fits which team?
- MailerLite: SMBs and creators wanting simple email with a free starting rung Mailjet: EU/SMB teams needing marketing + transactional email in one vendor
- Does MailerLite or Mailjet have a free plan?
- MailerLite: Free plan available. Mailjet: Free plan available.
- How does MailerLite vs Mailjet pricing compare?
- MailerLite starts from $12.00/user/mo. Mailjet starts from $9.00/user/mo. Confirm live vendor pricing before purchasing.
- How did SoftwareGlimpse compare these products?
- We map both products to the same category criteria, then evaluate trade-offs using verified product, pricing and feature evidence. Affiliate relationships never change outcomes.
- reviewMailerLite review
- reviewMailjet review
- pricingMailerLite pricing
- pricingMailjet pricing
- alternativeMailchimp alternative
- alternativeBrevo alternative
- alternativeGetResponse alternative
- guideWhat Is Email Marketing Software? Beginner’s Guide
- guideHow to Choose Email Marketing Software: Job-First Framework
- guideEmail Marketing Pricing Guide: Contact Tiers & First 90 Days
- categoryemail marketing hub
- finderBest email marketing software
- calculatorCost calculator
Related comparisons
Alternatives to consider
Mailchimp
Email marketing with CRM features; freemium entry (secondary category: marketing).
Brevo
Multi-channel email marketing with send-based pricing, a generous free plan, and CRM-lite tools — formerly Sendinblue.
GetResponse
GetResponse is an AI-driven email marketing and lifecycle automation platform with newsletters, automation workflows, landing pages, funnels, webinars (higher plans), and ecommerce tools. Paid plans use contact-list tiers with unlimited monthly email sends; a forever-free plan an
AWeber
Creator- and SMB-focused email marketing with free forever, Lite/Plus tiers, and landing pages.
Still deciding between MailerLite and Mailjet?
Use Best email marketing software for a shortlist matched to your priorities, or build another side-by-side comparison.
- Independent criterion outcomes
- No invented scores or prices
- Affiliate links never change winners
Some visit links may be affiliate links — we may earn a commission at no extra cost to you. Comparison outcomes are never based on commission.
Part of Software comparisons · Email Marketing Software hub
Try a decision tool
Interactive helpers use recommendation criteria — affiliate status never changes outcomes.