Mailchimp vs Omnisend
Compare Mailchimp and Omnisend on features, pricing, and buyer fit using the same researched criteria.
Mailchimp
Email marketing with CRM features; freemium entry (secondary category: marketing).
Best for
- • Marketing teams needing email + audience CRM features
- • SMBs starting on freemium email marketing
- • Buyers prioritizing campaigns over sales pipelines
Starting from $13.00/user/mo
Free plan available
VS
Our verdict
No universal winner. Choose based on which criteria matter most for your team.
Mailchimp is better for
- ✓ Templates
Omnisend is better for
- ✓ Automation
- ✓ Landing pages
- ✓ Analytics
- ✓ Integrations
Choose Mailchimp if: Marketing teams needing email + audience CRM features
Choose Omnisend if: Ecommerce brands wanting email + SMS + push without Klaviyo-tier cost
Omnisend
Ecommerce multichannel email, SMS, and web push with Shopify-centric automation — a common Klaviyo alternative.
Best for
- • Ecommerce brands wanting email + SMS + push without Klaviyo-tier cost
- • Shopify-centric stores needing pre-built ecommerce workflows
- • Teams comparing multichannel owned-channel stacks on contact pricing
Starting from $16.00/user/mo
Free plan available
Mailchimp vs Omnisend pricing
Mailchimp researched starting price from $13/mo; a free plan is researched. Omnisend researched starting price from $16/mo; a free plan is researched. Affiliate economics excluded.
Mailchimp
From $13.00/user/mo
Omnisend
From $16.00/user/mo
Mailchimp
Starting from $13.00/user/mo
Free trial available
- Free$0.00/user/mo
- Up to 250 contacts and 500 sends/mo (250/day) per Mailchimp help — Aug 2026.
- max contacts: 250
- max email sends monthly: 500
- Essentials$13.00/mo
- Entry list price at lowest published contact band (500 contacts). Totals scale with contact tier — confirm on mailchimp.com/pricing.
- max contacts: 50000
- included contacts entry: 500
- StandardPopular$20.00/mo
- Entry list price at lowest published contact band (500 contacts). Totals scale with contact tier — confirm on mailchimp.com/pricing.
- max contacts: 100000
- included contacts entry: 500
- Premium$350.00/mo
- Entry list price includes 10,000 contacts per Mailchimp Premium band. Above 200k contacts → custom. Confirm live calculator.
- max contacts: 200000
- included contacts entry: 10000
Omnisend
Starting from $16.00/user/mo
No free trial evidenced
- Free$0.00/user/mo
- Forever free: 250 contacts / 500 emails/mo / 500 web push.
- max contacts: 250
- max email sends monthly: 500
- StandardPopular$16.00/mo
- From ~$16/mo at 500 contacts (research floor before intro discounts).
- included contacts entry: 500
- Pro$59.00/mo
- From ~$59/mo at ~2,500 contacts (research floor before intro discounts).
- included contacts entry: 2500
Estimate your team cost
Monthly estimate from verified per-seat list pricing. Confirm on the vendor site before purchasing.
Mailchimp
$195.00/mo
Omnisend
$240.00/mo
+$45.00/mo — Omnisend costs more
Verified monthly unit prices · Aug 17, 2026
Prices in USD
Shown per user / month from verified list pricing.
Plans can change
Confirm live vendor rates before purchasing.
Add-ons may apply
Calling, SMS, or usage fees can add cost.
Independence
Affiliate status never changes pricing outcomes.
Some visit links may be affiliate links — we may earn a commission at no extra cost to you. Comparison outcomes are never based on commission.