Mailchimp vs Mailjet
Compare Mailchimp and Mailjet on features, pricing, and buyer fit using the same researched criteria.
Mailchimp
Email marketing with CRM features; freemium entry (secondary category: marketing).
Best for
- • Marketing teams needing email + audience CRM features
- • SMBs starting on freemium email marketing
- • Buyers prioritizing campaigns over sales pipelines
Starting from $13.00/user/mo
Free plan available
VS
Our verdict
No universal winner. Choose based on which criteria matter most for your team.
Mailchimp is better for
- ✓ Templates
- ✓ Analytics
Mailjet is better for
- ✓ Automation
- ✓ Landing pages
Tie
- • Integrations
Choose Mailchimp if: Marketing teams needing email + audience CRM features
Choose Mailjet if: EU/SMB teams needing marketing + transactional email in one vendor
Mailjet
EU-friendly email platform for marketing and transactional sending with send-volume pricing (Sinch).
Best for
- • EU/SMB teams needing marketing + transactional email in one vendor
- • Developers wanting API/SMTP alongside campaigns
- • Buyers comparing send-volume pricing vs contact-tier ESPs
Starting from $9.00/user/mo
Free plan available
Comparison scorecard
Criterion-by-criterion results for Mailchimp and Mailjet. Numeric bars appear only when both products have approved scores.
- Depends
Starting pricing
Published floor price and what that floor actually includes.
Mailchimp researched starting price from $13/mo; a free plan is researched; Mailjet researched starting price from $9/mo; a free plan is researched. Contact-based packaging can change the real TCO.
MailchimpDependsMailjetDepends - Depends
Contact / subscriber limits
How contact or subscriber caps affect plan cost.
Contact and profile limits for Mailchimp and Mailjet should be confirmed on live vendor pricing — current research records plan models, not a universal cheaper winner.
MailchimpDependsMailjetDepends - Depends
Email send limits
Monthly send caps and overage behavior.
Email send limits depend on plan rungs for Mailchimp and Mailjet. Confirm current send and automation caps before purchase.
MailchimpDependsMailjetDepends - Mailjet
Automation
Journey, drip, and workflow automation depth.
Mailjet leads on automation (5/10 vs 7/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
MailchimpWeakerMailjetStronger - Mailchimp
Templates
Email template quality and starting points.
Mailchimp leads on templates (9/10 vs 7/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
MailchimpStrongerMailjetWeaker - Depends
Segmentation
Audience, behavior, and list segmentation depth.
Mailchimp vs Mailjet on segmentation is not a scored universal winner in current research — choose by job fit.
MailchimpDependsMailjetDepends - Mailjet
Landing pages
Native landing-page or form builders.
Stronger coverage across landing pages.
MailchimpWeakerMailjetStronger - Mailchimp
Analytics
Campaign, conversation, or workforce reporting depth.
Mailchimp leads on analytics (7/10 vs 6/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
MailchimpStrongerMailjetWeaker - Tie
Integrations
Important third-party integrations.
Mailchimp and Mailjet are close on integrations (7/10 vs 7/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
Mailchimp7/10Mailjet7/10 - Depends
AI features
Useful AI for the primary job — not marketing fluff.
Mailchimp vs Mailjet on ai features is not a scored universal winner in current research — choose by job fit.
MailchimpDependsMailjetDepends
Some visit links may be affiliate links — we may earn a commission at no extra cost to you. Comparison outcomes are never based on commission.