Mailchimp vs Mailjet
Compare Mailchimp and Mailjet on features, pricing, and buyer fit using the same researched criteria.
Mailchimp
Email marketing with CRM features; freemium entry (secondary category: marketing).
Best for
- • Marketing teams needing email + audience CRM features
- • SMBs starting on freemium email marketing
- • Buyers prioritizing campaigns over sales pipelines
Starting from $13.00/user/mo
Free plan available
VS
Our verdict
No universal winner. Choose based on which criteria matter most for your team.
Mailchimp is better for
- ✓ Templates
- ✓ Analytics
Mailjet is better for
- ✓ Automation
- ✓ Landing pages
Tie
- • Integrations
Choose Mailchimp if: Marketing teams needing email + audience CRM features
Choose Mailjet if: EU/SMB teams needing marketing + transactional email in one vendor
Mailjet
EU-friendly email platform for marketing and transactional sending with send-volume pricing (Sinch).
Best for
- • EU/SMB teams needing marketing + transactional email in one vendor
- • Developers wanting API/SMTP alongside campaigns
- • Buyers comparing send-volume pricing vs contact-tier ESPs
Starting from $9.00/user/mo
Free plan available
Pros & cons
A balanced look at where each product shines — and where it falls short.
Mailchimp
Strengths in greenPros
- Stronger on templates
- Stronger on analytics
Cons
- Trails on automation
- Trails on landing pages
Best for
Marketing teams needing email + audience CRM features
Mailjet
Trade-offs in redPros
- Stronger on automation
- Stronger on landing pages
Cons
- Trails on templates
- Trails on analytics
Best for
EU/SMB teams needing marketing + transactional email in one vendor
Choose if…
Choose Mailchimp if
- Marketing teams needing email + audience CRM features
- SMBs starting on freemium email marketing
- Buyers prioritizing campaigns over sales pipelines
Choose Mailjet if
- EU/SMB teams needing marketing + transactional email in one vendor
- Developers wanting API/SMTP alongside campaigns
- Buyers comparing send-volume pricing vs contact-tier ESPs
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