Mailchimp vs MailerLite
Compare Mailchimp and MailerLite on features, pricing, and buyer fit using the same researched criteria.
Mailchimp
Email marketing with CRM features; freemium entry (secondary category: marketing).
Best for
- • Beginners who want the most widely known freemium ESP brand
- • Teams needing broad integrations and audience CRM-lite tools
Starting from $13.00/user/mo
Free plan available
VS
Our verdict
No universal winner. Choose Mailchimp for brand-familiar freemium beginners and broader ecosystem; choose MailerLite for simpler SMB ease and clearer Comfort/Power floors.
Mailchimp is better for
- ✓ Analytics
- ✓ Integrations
MailerLite is better for
- ✓ Templates
- ✓ Landing pages
Tie
- • Automation
- • Segmentation
- • AI features
Choose Mailchimp if: Beginners who want the most widely known freemium ESP brand
Choose MailerLite if: SMBs wanting high ease and approachable Comfort/Power pricing
MailerLite
Simple email marketing for SMBs and creators with a free tier and approachable Comfort/Power subscriber plans.
Best for
- • SMBs wanting high ease and approachable Comfort/Power pricing
- • Creators bundling landing pages with newsletters
Starting from $12.00/user/mo
Free plan available
Mailchimp vs MailerLite pricing
MailerLite: Free + Comfort from $12/mo at 500 subscribers. Mailchimp: freemium Free for eligible audiences; paid contact-based — verify live. Affiliate economics excluded.
Mailchimp
From $13.00/user/mo
MailerLite
From $12.00/user/mo
Mailchimp
Starting from $13.00/user/mo
Free trial available
- Free$0.00/user/mo
- Up to 250 contacts and 500 sends/mo (250/day) per Mailchimp help — Aug 2026.
- max contacts: 250
- max email sends monthly: 500
- Essentials$13.00/mo
- Entry list price at lowest published contact band (500 contacts). Totals scale with contact tier — confirm on mailchimp.com/pricing.
- max contacts: 50000
- included contacts entry: 500
- StandardPopular$20.00/mo
- Entry list price at lowest published contact band (500 contacts). Totals scale with contact tier — confirm on mailchimp.com/pricing.
- max contacts: 100000
- included contacts entry: 500
- Premium$350.00/mo
- Entry list price includes 10,000 contacts per Mailchimp Premium band. Above 200k contacts → custom. Confirm live calculator.
- max contacts: 200000
- included contacts entry: 10000
MailerLite
Starting from $12.00/user/mo
No free trial evidenced
- Free$0.00/user/mo
- Free up to 250 subscribers / 2,500 emails per 30 days / 2 seats.
- max contacts: 250
- max email sends per30 days: 2500
- seats: 2
- ComfortPopular$12.00/mo
- From $12/mo at 500 subscribers (formerly Growing Business). ~10% annual discount.
- included contacts entry: 500
- Power$25.00/mo
- From $25/mo at 500 subscribers (formerly Advanced). Confirm live feature gates vs Comfort.
- included contacts entry: 500
- EnterpriseCustom
- Enterprise custom for ~200k+ subscribers (research).
Estimate your team cost
Monthly estimate from verified per-seat list pricing. Confirm on the vendor site before purchasing.
Mailchimp
$195.00/mo
MailerLite
$180.00/mo
+$15.00/mo — Mailchimp costs more
Verified monthly unit prices · Aug 17, 2026
Prices in USD
Shown per user / month from verified list pricing.
Plans can change
Confirm live vendor rates before purchasing.
Add-ons may apply
Calling, SMS, or usage fees can add cost.
Independence
Affiliate status never changes pricing outcomes.
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