Keap vs Zendesk Sell
Compare Keap and Zendesk Sell on features, pricing, and buyer fit using the same researched criteria.

Keap
Best for
- • Core packaging and automation library target SMB operators
- • Email/SMS campaigns and automations are first-class
- • Built for small businesses that want CRM plus marketing automation, payments, and proven campaign automations in one platform.
Starting from $249.00/user/mo
No free plan
VS
Our verdict
There is no universal winner between Keap and Zendesk Sell. Choose based on pipeline depth, automation, email and calling, reporting, and pricing trade-offs.
Keap is better for
- ✓ Sales automation
- ✓ Email capabilities
- ✓ Customization
Zendesk Sell is better for
- ✓ Pipeline management
- ✓ Integrations
- ✓ Administration
- ✓ Scalability
Tie
- • Ease of use
- • Reporting
Choose Keap if: Core packaging and automation library target SMB operators
Choose Zendesk Sell if: Sales CRM from Zendesk for teams that want pipeline management alongside the broader Zendesk customer experience stack.

Zendesk Sell
Zendesk Sell CRM; Team $19 through Enterprise $169/agent/mo annual.
Best for
- • Sales CRM from Zendesk for teams that want pipeline management alongside the broader Zendesk customer experience stack.
Starting from $19.00/user/mo
No free plan
Screenshots
Verified product UI captures from research — never stock imagery.
Keap
Zendesk Sell
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