Insightly vs Zoho CRM
Compare Insightly and Zoho CRM on features, pricing, and buyer fit using the same researched criteria.

Insightly
CRM plus project management for service-oriented SMBs, with automation and AI on higher plans.
Best for
- • Insightly fits many small-business CRM evaluations
- • Insightly is evaluated here as a CRM/sales tool
- • Insightly combines CRM and project management for service-oriented SMB teams.
Starting from $29.00/user/mo
No free plan
VS
Our verdict
There is no universal winner between Insightly and Zoho CRM. Choose based on pipeline depth, automation, email and calling, reporting, and pricing trade-offs.
Zoho CRM is better for
- ✓ Ease of use
- ✓ Pipeline management
- ✓ Sales automation
- ✓ Email capabilities
Tie
- • Administration
Choose Insightly if: Insightly fits many small-business CRM evaluations
Choose Zoho CRM if: Free/Standard pricing and feature set fit SMB sales motions

Zoho CRM
Affordable multi-edition sales CRM with free tier, automation, and Zia AI across Standard through Ultimate.
Best for
- • Free/Standard pricing and feature set fit SMB sales motions
- • Professional/Enterprise cover automation and reporting for growing teams
- • Sales CRM pipelines and automation are the core product story
Starting from $0.00/user/mo
Free plan available
Screenshots
Verified product UI captures from research — never stock imagery.
Insightly
Zoho CRM
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