Insightly vs Zoho CRM
Compare Insightly and Zoho CRM on features, pricing, and buyer fit using the same researched criteria.
Insightly
CRM plus project management for service-oriented SMBs, with automation and AI on higher plans.
Best for
- • Insightly fits many small-business CRM evaluations
- • Insightly is evaluated here as a CRM/sales tool
- • Insightly combines CRM and project management for service-oriented SMB teams.
Starting from $29.00/user/mo
No free plan
VS
Our verdict
There is no universal winner between Insightly and Zoho CRM. Choose based on pipeline depth, automation, email and calling, reporting, and pricing trade-offs.
Zoho CRM is better for
- ✓ Ease of use
- ✓ Pipeline management
- ✓ Sales automation
- ✓ Email capabilities
Tie
- • Administration
Choose Insightly if: Insightly fits many small-business CRM evaluations
Choose Zoho CRM if: Free/Standard pricing and feature set fit SMB sales motions
Zoho CRM
Affordable multi-edition sales CRM with free tier, automation, and Zia AI across Standard through Ultimate.
Best for
- • Free/Standard pricing and feature set fit SMB sales motions
- • Professional/Enterprise cover automation and reporting for growing teams
- • Sales CRM pipelines and automation are the core product story
Starting from $0.00/user/mo
Free plan available
Comparison scorecard
Criterion-by-criterion results for Insightly and Zoho CRM. Numeric bars appear only when both products have approved scores.
- Zoho CRM
Ease of use
How quickly teams become productive.
Zoho CRM leads on ease of use (7/10 vs 8/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
Insightly7/10Zoho CRM8/10 - Zoho CRM
Pipeline management
Deal stages, visibility, and pipeline hygiene.
Zoho CRM leads on pipeline management (7/10 vs 8/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
Insightly7/10Zoho CRM8/10 - Zoho CRM
Sales automation
Automations that reduce repetitive sales work.
Zoho CRM leads on sales automation (7/10 vs 8/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
Insightly7/10Zoho CRM8/10 - Zoho CRM
Email capabilities
Native email workflows and tracking.
Zoho CRM leads on email capabilities (6/10 vs 7/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
Insightly6/10Zoho CRM7/10 - Zoho CRM
Reporting
Reporting and forecasting quality.
Zoho CRM leads on reporting (6/10 vs 7/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
Insightly6/10Zoho CRM7/10 - Zoho CRM
Customization
Fields, workflows, and configurability.
Zoho CRM leads on customization (7/10 vs 8/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
Insightly7/10Zoho CRM8/10 - Zoho CRM
Integrations
Important third-party integrations.
Zoho CRM leads on integrations (7/10 vs 8/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
Insightly7/10Zoho CRM8/10 - Tie
Administration
Admin overhead and ongoing maintenance.
Insightly and Zoho CRM are close on administration (7/10 vs 7/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
InsightlyTieZoho CRMTie - Zoho CRM
Scalability
Fit as team size and complexity grow.
Zoho CRM leads on scalability (7/10 vs 8/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
Insightly7/10Zoho CRM8/10 - Zoho CRM
Value for money
Capability relative to total cost of ownership.
Better for value for money
Insightly8/10Zoho CRM7/10
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