Insightly vs SugarCRM
Compare Insightly and SugarCRM on features, pricing, and buyer fit using the same researched criteria.

Insightly
CRM plus project management for service-oriented SMBs, with automation and AI on higher plans.
Best for
- • Insightly fits many small-business CRM evaluations
- • Insightly is evaluated here as a CRM/sales tool
- • Insightly combines CRM and project management for service-oriented SMB teams.
Starting from $29.00/user/mo
No free plan
VS
Our verdict
There is no universal winner between Insightly and SugarCRM. Choose based on pipeline depth, automation, email and calling, reporting, and pricing trade-offs.
Insightly is better for
- ✓ Ease of use
- ✓ Administration
SugarCRM is better for
- ✓ Pipeline management
- ✓ Email capabilities
- ✓ Reporting
- ✓ Customization
Tie
- • Sales automation
- • Integrations
Choose Insightly if: Insightly fits many small-business CRM evaluations
Choose SugarCRM if: SugarCRM targets mid-market sales/CX needs

SugarCRM
Customer experience CRM (Sugar Sell) with Standard through Premier editions and Sugar Intelligence AI.
Best for
- • SugarCRM targets mid-market sales/CX needs
- • SugarCRM competes in enterprise/mid-market CRM evaluations
- • Sales/CX CRM focus
Starting from $59.00/user/mo
No free plan
Pros & cons
A balanced look at where each product shines — and where it falls short.
Insightly
Strengths in greenPros
- Stronger on ease of use
- Stronger on administration
Cons
- Trails on pipeline management
- Trails on email capabilities
- Trails on reporting
Best for
Insightly fits many small-business CRM evaluations
SugarCRM
Trade-offs in redPros
- Stronger on pipeline management
- Stronger on email capabilities
- Stronger on reporting
- Stronger on customization
Cons
- Trails on ease of use
- Trails on administration
Best for
SugarCRM targets mid-market sales/CX needs
Choose if…
Choose Insightly if
- Insightly fits many small-business CRM evaluations
- Insightly is evaluated here as a CRM/sales tool
- Insightly combines CRM and project management for service-oriented SMB teams.
Choose SugarCRM if
- SugarCRM targets mid-market sales/CX needs
- SugarCRM competes in enterprise/mid-market CRM evaluations
- Sales/CX CRM focus
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