Insightly vs Pipedrive
Compare Insightly and Pipedrive on features, pricing, and buyer fit using the same researched criteria.
Insightly
CRM plus project management for service-oriented SMBs, with automation and AI on higher plans.
Best for
- • Insightly fits many small-business CRM evaluations
- • Insightly is evaluated here as a CRM/sales tool
- • Insightly combines CRM and project management for service-oriented SMB teams.
Starting from $29.00/user/mo
No free plan
VS
Our verdict
There is no universal winner between Insightly and Pipedrive. Choose based on pipeline depth, automation, email and calling, reporting, and pricing trade-offs.
Insightly is better for
- ✓ Sales automation
Pipedrive is better for
- ✓ Ease of use
- ✓ Pipeline management
- ✓ Email capabilities
- ✓ Reporting
Tie
- • Administration
- • Scalability
Choose Insightly if: Insightly fits many small-business CRM evaluations
Choose Pipedrive if: Pipeline UX and seat pricing fit SMB sales teams
Pipedrive
Pipeline-first sales CRM for visual deal management, activity-based selling, and growing sales teams.
Best for
- • Pipeline UX and seat pricing fit SMB sales teams
- • Lite works for solo pipeline tracking; Growth for email/automation
- • Sales-first CRM rather than service/marketing suite
Starting from $14.00/user/mo
No free plan
Comparison scorecard
Criterion-by-criterion results for Insightly and Pipedrive. Numeric bars appear only when both products have approved scores.
- Pipedrive
Ease of use
How quickly teams become productive.
Pipedrive leads on ease of use (7/10 vs 8/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
Insightly7/10Pipedrive8/10 - Pipedrive
Pipeline management
Deal stages, visibility, and pipeline hygiene.
Pipedrive leads on pipeline management (7/10 vs 9/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
Insightly7/10Pipedrive9/10 - Insightly
Sales automation
Automations that reduce repetitive sales work.
Stronger workflow automation availability
Insightly7/10Pipedrive7/10 - Pipedrive
Email capabilities
Native email workflows and tracking.
Pipedrive leads on email capabilities (6/10 vs 7/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
Insightly6/10Pipedrive7/10 - Pipedrive
Reporting
Reporting and forecasting quality.
Pipedrive leads on reporting (6/10 vs 7/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
Insightly6/10Pipedrive7/10 - Pipedrive
Customization
Fields, workflows, and configurability.
Pipedrive leads on customization (7/10 vs 8/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
Insightly7/10Pipedrive8/10 - Pipedrive
Integrations
Important third-party integrations.
Pipedrive leads on integrations (7/10 vs 8/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
Insightly7/10Pipedrive8/10 - Tie
Administration
Admin overhead and ongoing maintenance.
Insightly and Pipedrive are close on administration (7/10 vs 7/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
InsightlyTiePipedriveTie - Tie
Scalability
Fit as team size and complexity grow.
Insightly and Pipedrive are close on scalability (7/10 vs 7/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
Insightly7/10Pipedrive7/10 - Depends
Value for money
Capability relative to total cost of ownership.
Insightly researched starting price $29/user/mo vs Pipedrive $14/user/mo. Better value depends on which features you need on that plan.
Insightly8/10Pipedrive7/10
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