Insightly vs Pipedrive
Compare Insightly and Pipedrive on features, pricing, and buyer fit using the same researched criteria.
Insightly
CRM plus project management for service-oriented SMBs, with automation and AI on higher plans.
Best for
- • Insightly fits many small-business CRM evaluations
- • Insightly is evaluated here as a CRM/sales tool
- • Insightly combines CRM and project management for service-oriented SMB teams.
Starting from $29.00/user/mo
No free plan
VS
Our verdict
There is no universal winner between Insightly and Pipedrive. Choose based on pipeline depth, automation, email and calling, reporting, and pricing trade-offs.
Insightly is better for
- ✓ Sales automation
Pipedrive is better for
- ✓ Ease of use
- ✓ Pipeline management
- ✓ Email capabilities
- ✓ Reporting
Tie
- • Administration
- • Scalability
Choose Insightly if: Insightly fits many small-business CRM evaluations
Choose Pipedrive if: Pipeline UX and seat pricing fit SMB sales teams
Pipedrive
Pipeline-first sales CRM for visual deal management, activity-based selling, and growing sales teams.
Best for
- • Pipeline UX and seat pricing fit SMB sales teams
- • Lite works for solo pipeline tracking; Growth for email/automation
- • Sales-first CRM rather than service/marketing suite
Starting from $14.00/user/mo
No free plan
Feature comparison
Grouped feature support from verified product research for Insightly and Pipedrive.
Core CRM
| Feature | Insightly | Pipedrive | Winner |
|---|---|---|---|
| Contact management | Strong | Strong | Tie |
| Lead management | Strong | Strong | Tie |
| Pipeline management | Strong | Strong | Tie |
| Deal management | Strong | Strong | Tie |
Sales engagement
| Feature | Insightly | Pipedrive | Winner |
|---|---|---|---|
| Email sync | Strong | Moderate | Insightly |
| Email tracking | Not evidenced | Moderate | — |
| Email sequences | Not evidenced | Moderate | — |
| Call functionality | Not evidenced | Moderate | — |
| Workflow automation | Strong | Moderate | Insightly |
| Sales automation | Strong | Moderate | Insightly |
| Lead scoring | Not evidenced | Moderate | — |
Reporting
| Feature | Insightly | Pipedrive | Winner |
|---|---|---|---|
| Reporting | Strong | Strong | Tie |
| Forecasting | Moderate | Moderate | Tie |
Platform
| Feature | Insightly | Pipedrive | Winner |
|---|---|---|---|
| Integrations | Strong | Strong | Tie |
| Custom fields | Strong | Strong | Tie |
| Custom pipelines | Strong | Strong | Tie |
| Mobile app | Strong | Strong | Tie |
| AI assistance | Moderate | Strong | Pipedrive |
Additional capabilities
| Feature | Insightly | Pipedrive | Winner |
|---|---|---|---|
| Data enrichment | Not evidenced | Moderate | — |
| Prospecting | Not evidenced | Moderate | — |
| Meeting scheduling | Not evidenced | Moderate | — |
| Email campaigns | Not evidenced | Moderate | — |
| API access | Not evidenced | Strong | — |
Some visit links may be affiliate links — we may earn a commission at no extra cost to you. Comparison outcomes are never based on commission.