Insightly vs Mailchimp
Compare Insightly and Mailchimp on features, pricing, and buyer fit using the same researched criteria.
Insightly
CRM plus project management for service-oriented SMBs, with automation and AI on higher plans.
Best for
- • Insightly fits many small-business CRM evaluations
- • Insightly is evaluated here as a CRM/sales tool
- • Insightly combines CRM and project management for service-oriented SMB teams.
Starting from $29.00/user/mo
No free plan
VS
Our verdict
There is no universal winner between Insightly and Mailchimp. Choose based on pipeline depth, automation, email and calling, reporting, and pricing trade-offs.
Insightly is better for
- ✓ Pipeline management
- ✓ Sales automation
- ✓ Customization
Mailchimp is better for
- ✓ Ease of use
- ✓ Email capabilities
- ✓ Reporting
- ✓ Value for money
Tie
- • Integrations
- • Administration
- • Scalability
Choose Insightly if: Insightly fits many small-business CRM evaluations
Choose Mailchimp if: Email marketing platform with CRM-oriented contact and audience tools; freemium entry for smaller lists
Mailchimp
Email marketing with CRM features; freemium entry (secondary category: marketing).
Best for
- • Email marketing platform with CRM-oriented contact and audience tools; freemium entry for smaller lists
- • Marketing platform with CRM features for audience management, journeys, and email — strongest as marketing-led CRM, not full sales platform.
Starting from $13.00/user/mo
Free plan available
Comparison scorecard
Criterion-by-criterion results for Insightly and Mailchimp. Numeric bars appear only when both products have approved scores.
- Mailchimp
Ease of use
How quickly teams become productive.
Mailchimp leads on ease of use (7/10 vs 8/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
Insightly7/10Mailchimp8/10 - Insightly
Pipeline management
Deal stages, visibility, and pipeline hygiene.
Insightly leads on pipeline management (7/10 vs 5/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
Insightly7/10Mailchimp5/10 - Insightly
Sales automation
Automations that reduce repetitive sales work.
Insightly leads on sales automation (7/10 vs 5/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
Insightly7/10Mailchimp5/10 - Mailchimp
Email capabilities
Native email workflows and tracking.
Mailchimp leads on email capabilities (6/10 vs 9/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
Insightly6/10Mailchimp9/10 - Mailchimp
Reporting
Reporting and forecasting quality.
Mailchimp leads on reporting (6/10 vs 7/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
Insightly6/10Mailchimp7/10 - Insightly
Customization
Fields, workflows, and configurability.
Insightly leads on customization (7/10 vs 6/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
Insightly7/10Mailchimp6/10 - Tie
Integrations
Important third-party integrations.
Insightly and Mailchimp are close on integrations (7/10 vs 7/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
Insightly7/10Mailchimp7/10 - Tie
Administration
Admin overhead and ongoing maintenance.
Insightly and Mailchimp are close on administration (7/10 vs 7/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
InsightlyTieMailchimpTie - Tie
Scalability
Fit as team size and complexity grow.
Insightly and Mailchimp are close on scalability (7/10 vs 7/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
Insightly7/10Mailchimp7/10 - Mailchimp
Value for money
Capability relative to total cost of ownership.
Better for value for money
Insightly8/10Mailchimp7/10
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