Insightly vs Keap
Compare Insightly and Keap on features, pricing, and buyer fit using the same researched criteria.
Insightly
CRM plus project management for service-oriented SMBs, with automation and AI on higher plans.
Best for
- • Insightly fits many small-business CRM evaluations
- • Insightly is evaluated here as a CRM/sales tool
- • Insightly combines CRM and project management for service-oriented SMB teams.
Starting from $29.00/user/mo
No free plan
VS
Our verdict
There is no universal winner between Insightly and Keap. Choose based on pipeline depth, automation, email and calling, reporting, and pricing trade-offs.
Insightly is better for
- ✓ Pipeline management
- ✓ Customization
- ✓ Administration
- ✓ Scalability
Keap is better for
- ✓ Sales automation
- ✓ Email capabilities
- ✓ Reporting
Tie
- • Ease of use
- • Integrations
Choose Insightly if: Insightly fits many small-business CRM evaluations
Choose Keap if: Core packaging and automation library target SMB operators
Keap
Best for
- • Core packaging and automation library target SMB operators
- • Email/SMS campaigns and automations are first-class
- • Built for small businesses that want CRM plus marketing automation, payments, and proven campaign automations in one platform.
Starting from $249.00/user/mo
No free plan
Comparison scorecard
Criterion-by-criterion results for Insightly and Keap. Numeric bars appear only when both products have approved scores.
- Tie
Ease of use
How quickly teams become productive.
Insightly and Keap are close on ease of use (7/10 vs 7/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
Insightly7/10Keap7/10 - Insightly
Pipeline management
Deal stages, visibility, and pipeline hygiene.
Stronger coverage across pipeline management, deal management, custom pipelines. editorial scores are close (7/10 vs 7/10).
Insightly7/10Keap7/10 - Keap
Sales automation
Automations that reduce repetitive sales work.
Keap leads on sales automation (7/10 vs 9/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
Insightly7/10Keap9/10 - Keap
Email capabilities
Native email workflows and tracking.
Keap leads on email capabilities (6/10 vs 8/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
Insightly6/10Keap8/10 - Keap
Reporting
Reporting and forecasting quality.
Keap leads on reporting (6/10 vs 7/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
Insightly6/10Keap7/10 - Insightly
Customization
Fields, workflows, and configurability.
Stronger coverage across custom fields, custom pipelines. editorial scores are close (7/10 vs 7/10).
Insightly7/10Keap7/10 - Tie
Integrations
Important third-party integrations.
Insightly and Keap are close on integrations (7/10 vs 7/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
Insightly7/10Keap7/10 - Insightly
Administration
Admin overhead and ongoing maintenance.
Insightly leads on administration (7/10 vs 6/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
InsightlyStrongerKeapWeaker - Insightly
Scalability
Fit as team size and complexity grow.
Insightly leads on scalability (7/10 vs 6/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
Insightly7/10Keap6/10 - Depends
Value for money
Capability relative to total cost of ownership.
Insightly researched starting price $29/user/mo vs Keap $249/user/mo. Better value depends on which features you need on that plan.
Insightly8/10Keap6/10
Some visit links may be affiliate links — we may earn a commission at no extra cost to you. Comparison outcomes are never based on commission.