HubSpot vs Klaviyo
Compare HubSpot and Klaviyo on features, pricing, and buyer fit using the same researched criteria.
HubSpot
CRM platform with free core CRM plus Sales, Marketing, Service, and Content Hubs for growing teams.
Best for
- • SMB and mid-market teams wanting free CRM now and room to expand into hubs later
- • Organizations aligning marketing + sales + service on one customer platform
- • Teams that value Marketplace integrations and AI assistants (Breeze)
Starting from $15.00/user/mo
Free plan available
VS
Our verdict
No universal winner. Choose based on which criteria matter most for your team.
Klaviyo is better for
- ✓ Automation
- ✓ Landing pages
- ✓ Analytics
Tie
- • Templates
- • Integrations
Choose HubSpot if: SMB and mid-market teams wanting free CRM now and room to expand into hubs later
Choose Klaviyo if: Ecommerce brands needing email + SMS with catalog-aware flows
Klaviyo
Ecommerce email + SMS platform with Shopify-native flows, revenue attribution, and active-profile billing.
Best for
- • Ecommerce brands needing email + SMS with catalog-aware flows
- • Shopify-centric teams prioritizing revenue attribution
- • Growth-stage stores where lifecycle automation is the primary job
Starting from $20.00/user/mo
Free plan available
Comparison scorecard
Criterion-by-criterion results for HubSpot and Klaviyo. Numeric bars appear only when both products have approved scores.
- Depends
Starting pricing
Published floor price and what that floor actually includes.
HubSpot researched starting price from $15/mo; a free plan is researched; Klaviyo researched starting price from $20/mo; a free plan is researched. Contact-based packaging can change the real TCO.
HubSpotDependsKlaviyoDepends - Depends
Contact / subscriber limits
How contact or subscriber caps affect plan cost.
Contact and profile limits for HubSpot and Klaviyo should be confirmed on live vendor pricing — current research records plan models, not a universal cheaper winner.
HubSpotDependsKlaviyoDepends - Depends
Email send limits
Monthly send caps and overage behavior.
Email send limits depend on plan rungs for HubSpot and Klaviyo. Confirm current send and automation caps before purchase.
HubSpotDependsKlaviyoDepends - Klaviyo
Automation
Journey, drip, and workflow automation depth.
Klaviyo leads on automation (8/10 vs 9/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
HubSpotWeakerKlaviyoStronger - Tie
Templates
Email template quality and starting points.
HubSpot and Klaviyo are close on templates (8/10 vs 8/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
HubSpotTieKlaviyoTie - Depends
Segmentation
Audience, behavior, and list segmentation depth.
HubSpot vs Klaviyo on segmentation is not a scored universal winner in current research — choose by job fit.
HubSpotDependsKlaviyoDepends - Klaviyo
Landing pages
Native landing-page or form builders.
Stronger coverage across landing pages.
HubSpotWeakerKlaviyoStronger - Klaviyo
Analytics
Campaign, conversation, or workforce reporting depth.
Klaviyo leads on analytics (8/10 vs 9/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
HubSpotWeakerKlaviyoStronger - Tie
Integrations
Important third-party integrations.
HubSpot and Klaviyo are close on integrations (9/10 vs 9/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
HubSpot9/10Klaviyo9/10 - Depends
AI features
Useful AI for the primary job — not marketing fluff.
HubSpot vs Klaviyo on ai features is not a scored universal winner in current research — choose by job fit.
HubSpotDependsKlaviyoDepends
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