HubSpot vs Klaviyo
Compare HubSpot and Klaviyo on features, pricing, and buyer fit using the same researched criteria.
HubSpot
CRM platform with free core CRM plus Sales, Marketing, Service, and Content Hubs for growing teams.
Best for
- • SMB and mid-market teams wanting free CRM now and room to expand into hubs later
- • Organizations aligning marketing + sales + service on one customer platform
- • Teams that value Marketplace integrations and AI assistants (Breeze)
Starting from $15.00/user/mo
Free plan available
VS
Our verdict
No universal winner. Choose based on which criteria matter most for your team.
Klaviyo is better for
- ✓ Automation
- ✓ Landing pages
- ✓ Analytics
Tie
- • Templates
- • Integrations
Choose HubSpot if: SMB and mid-market teams wanting free CRM now and room to expand into hubs later
Choose Klaviyo if: Ecommerce brands needing email + SMS with catalog-aware flows
Klaviyo
Ecommerce email + SMS platform with Shopify-native flows, revenue attribution, and active-profile billing.
Best for
- • Ecommerce brands needing email + SMS with catalog-aware flows
- • Shopify-centric teams prioritizing revenue attribution
- • Growth-stage stores where lifecycle automation is the primary job
Starting from $20.00/user/mo
Free plan available
Pros & cons
A balanced look at where each product shines — and where it falls short.
HubSpot
Strengths in greenCons
- Trails on automation
- Trails on landing pages
- Trails on analytics
Best for
SMB and mid-market teams wanting free CRM now and room to expand into hubs later
Klaviyo
Trade-offs in redPros
- Stronger on automation
- Stronger on landing pages
- Stronger on analytics
Best for
Ecommerce brands needing email + SMS with catalog-aware flows
Choose if…
Choose HubSpot if
- SMB and mid-market teams wanting free CRM now and room to expand into hubs later
- Organizations aligning marketing + sales + service on one customer platform
- Teams that value Marketplace integrations and AI assistants (Breeze)
Choose Klaviyo if
- Ecommerce brands needing email + SMS with catalog-aware flows
- Shopify-centric teams prioritizing revenue attribution
- Growth-stage stores where lifecycle automation is the primary job
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