HubSpot vs Insightly
Compare HubSpot and Insightly on features, pricing, and buyer fit using the same researched criteria.
HubSpot
CRM platform with free core CRM plus Sales, Marketing, Service, and Content Hubs for growing teams.
Best for
- • Free CRM + Starter Customer Platform seats fit early teams; hub complexity is optional
- • Professional/Enterprise hubs and suite breadth scale with multi-team GTM
- • SSO, custom objects, field-level permissions, and Enterprise hub seats are documented
Starting from $15.00/user/mo
Free plan available
VS
Our verdict
There is no universal winner between HubSpot and Insightly. Choose based on pipeline depth, automation, email and calling, reporting, and pricing trade-offs.
HubSpot is better for
- ✓ Pipeline management
- ✓ Sales automation
- ✓ Email capabilities
- ✓ Reporting
Insightly is better for
- ✓ Ease of use
- ✓ Administration
Choose HubSpot if: Free CRM + Starter Customer Platform seats fit early teams; hub complexity is optional
Choose Insightly if: Insightly fits many small-business CRM evaluations
Insightly
CRM plus project management for service-oriented SMBs, with automation and AI on higher plans.
Best for
- • Insightly fits many small-business CRM evaluations
- • Insightly is evaluated here as a CRM/sales tool
- • Insightly combines CRM and project management for service-oriented SMB teams.
Starting from $29.00/user/mo
No free plan
Feature comparison
Grouped feature support from verified product research for HubSpot and Insightly.
Core CRM
| Feature | HubSpot | Insightly | Winner |
|---|---|---|---|
| Contact management | Strong | Strong | Tie |
| Lead management | Strong | Strong | Tie |
| Pipeline management | Strong | Strong | Tie |
| Deal management | Strong | Strong | Tie |
Sales engagement
| Feature | HubSpot | Insightly | Winner |
|---|---|---|---|
| Email sync | Strong | Strong | Tie |
| Email sequences | Strong | Not evidenced | — |
| Workflow automation | Strong | Strong | Tie |
| Sales automation | Strong | Strong | Tie |
| Lead scoring | Moderate | Not evidenced | — |
Reporting
| Feature | HubSpot | Insightly | Winner |
|---|---|---|---|
| Reporting | Strong | Strong | Tie |
| Forecasting | Moderate | Moderate | Tie |
Platform
| Feature | HubSpot | Insightly | Winner |
|---|---|---|---|
| Integrations | Strong | Strong | Tie |
| Custom fields | Strong | Strong | Tie |
| Custom pipelines | Strong | Strong | Tie |
| Mobile app | Not evidenced | Strong | — |
| AI assistance | Strong | Moderate | HubSpot |
Additional capabilities
| Feature | HubSpot | Insightly | Winner |
|---|---|---|---|
| Single sign-on | Moderate | Not evidenced | — |
| Role permissions | Moderate | Not evidenced | — |
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