Freshsales vs Keap
Compare Freshsales and Keap on features, pricing, and buyer fit using the same researched criteria.
Freshsales
Freshworks sales CRM for lead management and pipeline workflows.
Best for
- • Growth plan pricing and AI-assisted CRM fit SMB sales
- • Pro/Enterprise add scoring, sequences, territories, forecasting, sandbox
- • Sales CRM with phone/email/chat engagement
Starting from $9.00/user/mo
No free plan
VS
Our verdict
There is no universal winner between Freshsales and Keap. Choose based on pipeline depth, automation, email and calling, reporting, and pricing trade-offs.
Freshsales is better for
- ✓ Ease of use
- ✓ Pipeline management
- ✓ Reporting
- ✓ Customization
Keap is better for
- ✓ Sales automation
- ✓ Email capabilities
Tie
- • Integrations
Choose Freshsales if: Growth plan pricing and AI-assisted CRM fit SMB sales
Choose Keap if: Core packaging and automation library target SMB operators
Keap
Best for
- • Core packaging and automation library target SMB operators
- • Email/SMS campaigns and automations are first-class
- • Built for small businesses that want CRM plus marketing automation, payments, and proven campaign automations in one platform.
Starting from $249.00/user/mo
No free plan
Comparison scorecard
Criterion-by-criterion results for Freshsales and Keap. Numeric bars appear only when both products have approved scores.
- Freshsales
Ease of use
How quickly teams become productive.
Freshsales leads on ease of use (8/10 vs 7/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
Freshsales8/10Keap7/10 - Freshsales
Pipeline management
Deal stages, visibility, and pipeline hygiene.
Freshsales leads on pipeline management (8/10 vs 7/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
Freshsales8/10Keap7/10 - Keap
Sales automation
Automations that reduce repetitive sales work.
Keap leads on sales automation (8/10 vs 9/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
Freshsales8/10Keap9/10 - Keap
Email capabilities
Native email workflows and tracking.
Keap leads on email capabilities (7/10 vs 8/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
Freshsales7/10Keap8/10 - Freshsales
Reporting
Reporting and forecasting quality.
Freshsales leads on reporting (8/10 vs 7/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
Freshsales8/10Keap7/10 - Freshsales
Customization
Fields, workflows, and configurability.
Freshsales leads on customization (8/10 vs 7/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
Freshsales8/10Keap7/10 - Tie
Integrations
Important third-party integrations.
Freshsales and Keap are close on integrations (7/10 vs 7/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
Freshsales7/10Keap7/10 - Freshsales
Administration
Admin overhead and ongoing maintenance.
Freshsales leads on administration (7/10 vs 6/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
FreshsalesStrongerKeapWeaker - Freshsales
Scalability
Fit as team size and complexity grow.
Freshsales leads on scalability (8/10 vs 6/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
Freshsales8/10Keap6/10 - Depends
Value for money
Capability relative to total cost of ownership.
Freshsales researched starting price $9/user/mo vs Keap $249/user/mo. Better value depends on which features you need on that plan.
Freshsales9/10Keap6/10
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