folk vs Insightly
Compare folk and Insightly on features, pricing, and buyer fit using the same researched criteria.
folk
Simple relationship CRM for organizing contacts and collaborative outreach.
Best for
- • Standard/Premium fit collaborative SMB relationship selling
- • Relationship CRM + LinkedIn capture fits founders and small teams
- • Pipelines, sequences, and AI assistants support sales workflows
Starting from $24.00/user/mo
Free plan available
VS
Our verdict
There is no universal winner between folk and Insightly. Choose based on pipeline depth, automation, email and calling, reporting, and pricing trade-offs.
folk is better for
- ✓ Ease of use
- ✓ Email capabilities
- ✓ Integrations
- ✓ Value for money
Insightly is better for
- ✓ Pipeline management
- ✓ Reporting
- ✓ Scalability
Tie
- • Sales automation
- • Customization
- • Administration
Choose folk if: Standard/Premium fit collaborative SMB relationship selling
Choose Insightly if: Insightly fits many small-business CRM evaluations
Insightly
CRM plus project management for service-oriented SMBs, with automation and AI on higher plans.
Best for
- • Insightly fits many small-business CRM evaluations
- • Insightly is evaluated here as a CRM/sales tool
- • Insightly combines CRM and project management for service-oriented SMB teams.
Starting from $29.00/user/mo
No free plan
Comparison scorecard
Criterion-by-criterion results for folk and Insightly. Numeric bars appear only when both products have approved scores.
- folk
Ease of use
How quickly teams become productive.
folk leads on ease of use (8/10 vs 7/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
folk8/10Insightly7/10 - Insightly
Pipeline management
Deal stages, visibility, and pipeline hygiene.
Stronger deal management availability
folk7/10Insightly7/10 - Tie
Sales automation
Automations that reduce repetitive sales work.
folk and Insightly are close on sales automation (7/10 vs 7/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
folk7/10Insightly7/10 - folk
Email capabilities
Native email workflows and tracking.
folk leads on email capabilities (8/10 vs 6/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
folk8/10Insightly6/10 - Insightly
Reporting
Reporting and forecasting quality.
Stronger reporting availability
folk6/10Insightly6/10 - Tie
Customization
Fields, workflows, and configurability.
folk and Insightly are close on customization (7/10 vs 7/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
folk7/10Insightly7/10 - folk
Integrations
Important third-party integrations.
folk leads on integrations (8/10 vs 7/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
folk8/10Insightly7/10 - Tie
Administration
Admin overhead and ongoing maintenance.
folk and Insightly are close on administration (7/10 vs 7/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
folkTieInsightlyTie - Insightly
Scalability
Fit as team size and complexity grow.
Insightly leads on scalability (6/10 vs 7/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
folk6/10Insightly7/10 - folk
Value for money
Capability relative to total cost of ownership.
Better for value for money
folk7/10Insightly8/10
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