folk vs Insightly
Compare folk and Insightly on features, pricing, and buyer fit using the same researched criteria.
folk
Simple relationship CRM for organizing contacts and collaborative outreach.
Best for
- • Standard/Premium fit collaborative SMB relationship selling
- • Relationship CRM + LinkedIn capture fits founders and small teams
- • Pipelines, sequences, and AI assistants support sales workflows
Starting from $24.00/user/mo
Free plan available
VS
Our verdict
There is no universal winner between folk and Insightly. Choose based on pipeline depth, automation, email and calling, reporting, and pricing trade-offs.
folk is better for
- ✓ Ease of use
- ✓ Email capabilities
- ✓ Integrations
- ✓ Value for money
Insightly is better for
- ✓ Pipeline management
- ✓ Reporting
- ✓ Scalability
Tie
- • Sales automation
- • Customization
- • Administration
Choose folk if: Standard/Premium fit collaborative SMB relationship selling
Choose Insightly if: Insightly fits many small-business CRM evaluations
Insightly
CRM plus project management for service-oriented SMBs, with automation and AI on higher plans.
Best for
- • Insightly fits many small-business CRM evaluations
- • Insightly is evaluated here as a CRM/sales tool
- • Insightly combines CRM and project management for service-oriented SMB teams.
Starting from $29.00/user/mo
No free plan
Feature comparison
Grouped feature support from verified product research for folk and Insightly.
Core CRM
| Feature | folk | Insightly | Winner |
|---|---|---|---|
| Contact management | Strong | Strong | Tie |
| Lead management | Strong | Strong | Tie |
| Pipeline management | Strong | Strong | Tie |
| Deal management | Moderate | Strong | Insightly |
Sales engagement
| Feature | folk | Insightly | Winner |
|---|---|---|---|
| Email sync | Strong | Strong | Tie |
| Email sequences | Moderate | Not evidenced | — |
| Workflow automation | Strong | Strong | Tie |
| Sales automation | Strong | Strong | Tie |
Reporting
| Feature | folk | Insightly | Winner |
|---|---|---|---|
| Reporting | Moderate | Strong | Insightly |
| Forecasting | Not evidenced | Moderate | — |
Platform
| Feature | folk | Insightly | Winner |
|---|---|---|---|
| Integrations | Strong | Strong | Tie |
| Custom fields | Strong | Strong | Tie |
| Custom pipelines | Strong | Strong | Tie |
| Mobile app | Strong | Strong | Tie |
| AI assistance | Strong | Moderate | folk |
Additional capabilities
| Feature | folk | Insightly | Winner |
|---|---|---|---|
| Email campaigns | Strong | Not evidenced | — |
| Data enrichment | Strong | Not evidenced | — |
| API access | Moderate | Not evidenced | — |
| Role permissions | Moderate | Not evidenced | — |
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