Dynamics 365 vs Keap
Compare Dynamics 365 and Keap on features, pricing, and buyer fit using the same researched criteria.
Dynamics 365
Microsoft Dynamics 365 Sales CRM for pipeline management, forecasting, and Microsoft 365 / Copilot workflows.
Best for
- • Best fit for mid-market/enterprise teams already standardized on Microsoft 365, Teams, Outlook, and Power Platform
- • Strong when Microsoft ecosystem leverage and IT support are present
- • Agentic CRM that helps teams close deals faster using insights, sales automation, and collaboration tools.
Starting from $65.00/user/mo
No free plan
VS
Our verdict
There is no universal winner between Dynamics 365 and Keap. Choose based on pipeline depth, automation, email and calling, reporting, and pricing trade-offs.
Dynamics 365 is better for
- ✓ Pipeline management
- ✓ Reporting
- ✓ Customization
- ✓ Integrations
Keap is better for
- ✓ Ease of use
- ✓ Sales automation
- ✓ Email capabilities
- ✓ Administration
Choose Dynamics 365 if: Best fit for mid-market/enterprise teams already standardized on Microsoft 365, Teams, Outlook, and Power Platform
Choose Keap if: Core packaging and automation library target SMB operators
Keap
Best for
- • Core packaging and automation library target SMB operators
- • Email/SMS campaigns and automations are first-class
- • Built for small businesses that want CRM plus marketing automation, payments, and proven campaign automations in one platform.
Starting from $249.00/user/mo
No free plan
Feature comparison
Grouped feature support from verified product research for Dynamics 365 and Keap.
Core CRM
| Feature | Dynamics 365 | Keap | Winner |
|---|---|---|---|
| Contact management | Strong | Strong | Tie |
| Lead management | Strong | Strong | Tie |
| Pipeline management | Strong | Strong | Tie |
| Deal management | Strong | Strong | Tie |
Sales engagement
| Feature | Dynamics 365 | Keap | Winner |
|---|---|---|---|
| Email sync | Strong | Strong | Tie |
| Email tracking | Moderate | Not evidenced | — |
| Email sequences | Not evidenced | Strong | — |
| Call functionality | Not evidenced | Moderate | — |
| Workflow automation | Strong | Strong | Tie |
| Sales automation | Moderate | Strong | Keap |
Reporting
| Feature | Dynamics 365 | Keap | Winner |
|---|---|---|---|
| Reporting | Strong | Strong | Tie |
| Forecasting | Moderate | Not evidenced | — |
Platform
| Feature | Dynamics 365 | Keap | Winner |
|---|---|---|---|
| Integrations | Strong | Strong | Tie |
| Custom fields | Strong | Strong | Tie |
| Mobile app | Strong | Strong | Tie |
| AI assistance | Moderate | Strong | Keap |
Additional capabilities
| Feature | Dynamics 365 | Keap | Winner |
|---|---|---|---|
| Data enrichment | Moderate | Not evidenced | — |
| Email campaigns | Not evidenced | Strong | — |
| Meeting scheduling | Not evidenced | Strong | — |
Some visit links may be affiliate links — we may earn a commission at no extra cost to you. Comparison outcomes are never based on commission.