Creatio vs Keap
Compare Creatio and Keap on features, pricing, and buyer fit using the same researched criteria.
Creatio
No-code CRM and workflow platform with Growth/Enterprise per-user plans and Unlimited organization pricing.
Best for
- • Creatio targets mid-market sales/CX needs
- • Creatio competes in enterprise/mid-market CRM evaluations
- • Sales/CX CRM focus
Starting from $40.00/user/mo
No free plan
VS
Our verdict
There is no universal winner between Creatio and Keap. Choose based on pipeline depth, automation, email and calling, reporting, and pricing trade-offs.
Creatio is better for
- ✓ Pipeline management
- ✓ Reporting
- ✓ Customization
- ✓ Scalability
Keap is better for
- ✓ Ease of use
- ✓ Email capabilities
- ✓ Administration
Tie
- • Sales automation
- • Integrations
Choose Creatio if: Creatio targets mid-market sales/CX needs
Choose Keap if: Core packaging and automation library target SMB operators
Keap
Best for
- • Core packaging and automation library target SMB operators
- • Email/SMS campaigns and automations are first-class
- • Built for small businesses that want CRM plus marketing automation, payments, and proven campaign automations in one platform.
Starting from $249.00/user/mo
No free plan
Comparison scorecard
Criterion-by-criterion results for Creatio and Keap. Numeric bars appear only when both products have approved scores.
- Keap
Ease of use
How quickly teams become productive.
Keap leads on ease of use (6/10 vs 7/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
Creatio6/10Keap7/10 - Creatio
Pipeline management
Deal stages, visibility, and pipeline hygiene.
Creatio leads on pipeline management (8/10 vs 7/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
Creatio8/10Keap7/10 - Tie
Sales automation
Automations that reduce repetitive sales work.
Creatio and Keap are close on sales automation (9/10 vs 9/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
Creatio9/10Keap9/10 - Keap
Email capabilities
Native email workflows and tracking.
Keap leads on email capabilities (7/10 vs 8/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
Creatio7/10Keap8/10 - Creatio
Reporting
Reporting and forecasting quality.
Stronger coverage across reporting, forecasting. editorial scores are close (7/10 vs 7/10).
Creatio7/10Keap7/10 - Creatio
Customization
Fields, workflows, and configurability.
Creatio leads on customization (9/10 vs 7/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
Creatio9/10Keap7/10 - Tie
Integrations
Important third-party integrations.
Creatio and Keap are close on integrations (7/10 vs 7/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
Creatio7/10Keap7/10 - Keap
Administration
Admin overhead and ongoing maintenance.
Keap leads on administration (5/10 vs 6/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
CreatioWeakerKeapStronger - Creatio
Scalability
Fit as team size and complexity grow.
Creatio leads on scalability (8/10 vs 6/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
Creatio8/10Keap6/10 - Depends
Value for money
Capability relative to total cost of ownership.
Creatio researched starting price $40/user/mo vs Keap $249/user/mo. Better value depends on which features you need on that plan.
Creatio7/10Keap6/10
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