Constant Contact vs Klaviyo
Compare Constant Contact and Klaviyo on features, pricing, and buyer fit using the same researched criteria.
Constant Contact
SMB and local-business email marketing with event tools and brand recognition across North America.
Best for
- • Local SMBs and nonprofits needing brand-familiar email marketing
- • Teams running events alongside email campaigns
- • Buyers who value phone/support culture and NA brand recognition
Starting from $12.00/user/mo
No free plan
VS
Our verdict
There is no universal winner between Constant Contact and Klaviyo. Choose Constant Contact when Local SMBs and nonprofits needing brand-familiar email marketing. Choose Klaviyo when Ecommerce brands needing email + SMS with catalog-aware flows. Criterion scores come from approved SoftwareGlimpse editorial assessments and first-party research — not hands-on lab testing.
Klaviyo is better for
- ✓ Automation
- ✓ Templates
- ✓ Segmentation
- ✓ Analytics
Tie
- • Landing pages
Choose Constant Contact if: Local SMBs and nonprofits needing brand-familiar email marketing
Choose Klaviyo if: Ecommerce brands needing email + SMS with catalog-aware flows
Klaviyo
Ecommerce email + SMS platform with Shopify-native flows, revenue attribution, and active-profile billing.
Best for
- • Ecommerce brands needing email + SMS with catalog-aware flows
- • Shopify-centric teams prioritizing revenue attribution
- • Growth-stage stores where lifecycle automation is the primary job
Starting from $20.00/user/mo
Free plan available
Constant Contact vs Klaviyo pricing
Constant Contact researched starting price from $12/mo. Klaviyo researched starting price from $20/mo; a free plan is researched. Affiliate economics excluded.
Constant Contact
From $12.00/user/mo
Klaviyo
From $20.00/user/mo
Constant Contact
Starting from $12.00/user/mo
Free trial available
- Lite$12.00/mo
- From $12/mo at ≤500 contacts (research).
- included contacts entry: 500
- StandardPopular$35.00/mo
- From $35/mo at ≤500 contacts (research).
- included contacts entry: 500
- Premium$80.00/mo
- From $80/mo at ≤500 contacts (research).
- included contacts entry: 500
Klaviyo
Starting from $20.00/user/mo
No free trial evidenced
- Free$0.00/user/mo
- Free up to 250 active profiles / 500 emails/mo; mobile messaging credits included on free (confirm live).
- max active profiles: 250
- max email sends monthly: 500
- EmailPopular$20.00/mo
- From ~$20/mo at 251–500 active profiles (research floor). Scales by active profiles — confirm live pricing slider.
- included active profiles entry: 500
- Email + SMS$35.00/mo
- From ~$35/mo at entry profile bands (research floor). Email + SMS packaging; confirm live slider and SMS credit rates.
- included active profiles entry: 500
Estimate your team cost
Monthly estimate from verified per-seat list pricing. Confirm on the vendor site before purchasing.
Constant Contact
$180.00/mo
Klaviyo
$300.00/mo
+$120.00/mo — Klaviyo costs more
Verified monthly unit prices · Aug 17, 2026
Prices in USD
Shown per user / month from verified list pricing.
Plans can change
Confirm live vendor rates before purchasing.
Add-ons may apply
Calling, SMS, or usage fees can add cost.
Independence
Affiliate status never changes pricing outcomes.
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