Constant Contact vs Klaviyo
Compare Constant Contact and Klaviyo on features, pricing, and buyer fit using the same researched criteria.
Constant Contact
SMB and local-business email marketing with event tools and brand recognition across North America.
Best for
- • Local SMBs and nonprofits needing brand-familiar email marketing
- • Teams running events alongside email campaigns
- • Buyers who value phone/support culture and NA brand recognition
Starting from $12.00/user/mo
No free plan
VS
Our verdict
There is no universal winner between Constant Contact and Klaviyo. Choose Constant Contact when Local SMBs and nonprofits needing brand-familiar email marketing. Choose Klaviyo when Ecommerce brands needing email + SMS with catalog-aware flows. Criterion scores come from approved SoftwareGlimpse editorial assessments and first-party research — not hands-on lab testing.
Klaviyo is better for
- ✓ Automation
- ✓ Templates
- ✓ Segmentation
- ✓ Analytics
Tie
- • Landing pages
Choose Constant Contact if: Local SMBs and nonprofits needing brand-familiar email marketing
Choose Klaviyo if: Ecommerce brands needing email + SMS with catalog-aware flows
Klaviyo
Ecommerce email + SMS platform with Shopify-native flows, revenue attribution, and active-profile billing.
Best for
- • Ecommerce brands needing email + SMS with catalog-aware flows
- • Shopify-centric teams prioritizing revenue attribution
- • Growth-stage stores where lifecycle automation is the primary job
Starting from $20.00/user/mo
Free plan available
Feature comparison
Grouped feature support from verified product research for Constant Contact and Klaviyo.
Campaigns
| Feature | Constant Contact | Klaviyo | Winner |
|---|---|---|---|
| Email campaigns | Strong | Strong | Tie |
| Newsletter builder | Strong | Strong | Tie |
| Email templates | Strong | Strong | Tie |
| Drag-and-drop editor | Strong | Strong | Tie |
| Landing pages | Moderate | Moderate | Tie |
| Forms | Strong | Strong | Tie |
Automation & targeting
| Feature | Constant Contact | Klaviyo | Winner |
|---|---|---|---|
| Automation workflows | Strong | Strong | Tie |
| Segmentation | Strong | Strong | Tie |
| Personalization | Strong | Strong | Tie |
| A/B testing | Strong | Strong | Tie |
| Transactional email | Moderate | Moderate | Tie |
Platform
| Feature | Constant Contact | Klaviyo | Winner |
|---|---|---|---|
| Analytics | Strong | Strong | Tie |
| Deliverability tools | Strong | Strong | Tie |
| AI content generation | Moderate | Strong | Klaviyo |
Additional capabilities
| Feature | Constant Contact | Klaviyo | Winner |
|---|---|---|---|
| Contact management | Strong | Strong | Tie |
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