Constant Contact vs Drip
Compare Constant Contact and Drip on features, pricing, and buyer fit using the same researched criteria.

Constant Contact
SMB and local-business email marketing with event tools and brand recognition across North America.
Best for
- • Local SMBs and nonprofits needing brand-familiar email marketing
- • Teams running events alongside email campaigns
- • Buyers who value phone/support culture and NA brand recognition
Starting from $12.00/user/mo
No free plan
VS
Our verdict
There is no universal winner between Constant Contact and Drip. Choose Constant Contact when Local SMBs and nonprofits needing brand-familiar email marketing. Choose Drip when Ecommerce brands wanting behavior-driven email automation. Criterion scores come from approved SoftwareGlimpse editorial assessments and first-party research — not hands-on lab testing.
Drip is better for
- ✓ Automation
- ✓ Segmentation
Tie
- • Templates
- • Landing pages
- • Analytics
Choose Constant Contact if: Local SMBs and nonprofits needing brand-familiar email marketing
Choose Drip if: Ecommerce brands wanting behavior-driven email automation

Drip
Ecommerce CRM/email platform with behavior-driven automation and contact-tier pricing from $39/mo.
Best for
- • Ecommerce brands wanting behavior-driven email automation
- • Shopify stores comparing mid-tier alternatives to Klaviyo/Omnisend
- • Teams needing ecommerce CRM-lite journeys without MAP complexity
Starting from $39.00/user/mo
No free plan
Comparison scorecard
Criterion-by-criterion results for Constant Contact and Drip. Numeric bars appear only when both products have approved scores.
- Depends
Starting pricing
Published floor price and what that floor actually includes.
Constant Contact researched starting price from $12/mo; Drip researched starting price from $39/mo. Contact-based packaging can change the real TCO.
Constant ContactDependsDripDepends - Depends
Contact / subscriber limits
How contact or subscriber caps affect plan cost.
Contact and profile limits for Constant Contact and Drip should be confirmed on live vendor pricing — current research records plan models, not a universal cheaper winner.
Constant ContactDependsDripDepends - Depends
Email send limits
Monthly send caps and overage behavior.
Email send limits depend on plan rungs for Constant Contact and Drip. Confirm current send and automation caps before purchase.
Constant ContactDependsDripDepends - Drip
Automation
Journey, drip, and workflow automation depth.
Drip leads on automation (7/10 vs 8/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
Constant Contact7/10Drip8/10 - Tie
Templates
Email template quality and starting points.
Constant Contact and Drip are close on templates (7/10 vs 7/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
Constant ContactTieDripTie - Drip
Segmentation
Audience, behavior, and list segmentation depth.
Drip leads on segmentation (6/10 vs 8/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
Constant Contact6/10Drip8/10 - Tie
Landing pages
Native landing-page or form builders.
Constant Contact and Drip have the same researched availability on landing pages (Constant Contact: limited; Drip: limited).
Constant ContactTieDripTie - Tie
Analytics
Campaign, conversation, or workforce reporting depth.
Constant Contact and Drip are close on analytics (7/10 vs 7/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
Constant Contact7/10Drip7/10 - Tie
Integrations
Important third-party integrations.
Constant Contact and Drip are close on integrations (7/10 vs 7/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
Constant Contact7/10Drip7/10 - Tie
AI features
Useful AI for the primary job — not marketing fluff.
Constant Contact and Drip are close on ai features (5/10 vs 5/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
Constant Contact5/10Drip5/10
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