Cognism vs Lusha
Compare Cognism and Lusha on features, pricing, and buyer fit using the same researched criteria.
Cognism
Compliance-first B2B sales intelligence with phone-verified Diamond Data® mobiles, strong EMEA coverage, and CRM enrichment — quote-led Sales Prospecting plans.
Best for
- • Phone-verified mobiles and EMEA/compliance-first data quality
- • Teams that already sequence email outside the SI tool
No free plan
VS
Our verdict
Cognism fits phone-verified, compliance-led contact data and stronger prospecting depth; Lusha fits lighter enrichment plus modest in-product outreach when Cognism’s email-outreach gap is a non-issue because you sequence elsewhere.
Cognism is better for
- ✓ Contact data
- ✓ Prospecting
- ✓ Integrations
- ✓ Value for money
Lusha is better for
- ✓ Email outreach
Tie
- • Ease of use
Choose Cognism if: Phone-verified mobiles and EMEA/compliance-first data quality
Choose Lusha if: SMB/mid-market enrichment with lighter packaging
Lusha
B2B data intelligence platform for verified contact/company data, enrichment, signals, and Engage outreach sequences.
Best for
- • SMB/mid-market enrichment with lighter packaging
- • Buyers who want some outreach capability alongside reveals
Free plan available
Comparison scorecard
Criterion-by-criterion results for Cognism and Lusha. Numeric bars appear only when both products have approved scores.
- Tie
Ease of use
How quickly teams become productive.
Cognism and Lusha are close on ease-of-use (7/10 vs 7/10) based on SoftwareGlimpse editorial assessments — not hands-on lab testing.
Cognism7/10Lusha7/10 - Cognism
Contact data
Coverage and quality of contact data.
Cognism leads on contact-data (9/10 vs 8/10) based on SoftwareGlimpse editorial assessments — not hands-on lab testing.
CognismStrongerLushaWeaker - Cognism
Prospecting
Prospecting workflow strength.
Cognism leads on prospecting (8/10 vs 6/10) based on SoftwareGlimpse editorial assessments — not hands-on lab testing.
CognismStrongerLushaWeaker - Lusha
Email outreach
Outreach sequencing and deliverability tooling.
Lusha leads on email-outreach (3/10 vs 6/10) based on SoftwareGlimpse editorial assessments — not hands-on lab testing.
CognismWeakerLushaStronger - Cognism
Integrations
Important third-party integrations.
Cognism leads on integrations (8/10 vs 7/10) based on SoftwareGlimpse editorial assessments — not hands-on lab testing.
CognismStrongerLushaWeaker - Cognism
Value for money
Capability relative to total cost of ownership.
Cognism leads on value-for-money (6/10 vs 5/10) based on SoftwareGlimpse editorial assessments — not hands-on lab testing.
Cognism6/10Lusha5/10
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