SoftwareGlimpse

Cognism vs Lusha

Compare Cognism and Lusha on features, pricing, and buyer fit using the same researched criteria.

Independently recommendedLast updated Aug 17, 202613 evidence sources19 screenshotsHow we compare
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Stronger overall fit
Cognism logo

Cognism

6.9/10

Compliance-first B2B sales intelligence with phone-verified Diamond Data® mobiles, strong EMEA coverage, and CRM enrichment — quote-led Sales Prospecting plans.

Best for

  • • Phone-verified mobiles and EMEA/compliance-first data quality
  • • Teams that already sequence email outside the SI tool

No free plan

Visit Cognism
Read review

VS

Our verdict

Our verdict

Cognism is the stronger overall fit

Cognism fits phone-verified, compliance-led contact data and stronger prospecting depth; Lusha fits lighter enrichment plus modest in-product outreach when Cognism’s email-outreach gap is a non-issue because you sequence elsewhere.

Cognism is better for

  • ✓ Contact data
  • ✓ Prospecting
  • ✓ Integrations
  • ✓ Value for money

Lusha is better for

  • ✓ Email outreach

Tie

  • • Ease of use

Choose Cognism if: Phone-verified mobiles and EMEA/compliance-first data quality

Choose Lusha if: SMB/mid-market enrichment with lighter packaging

See detailed comparison ↓
Lusha logo

Lusha

5.6/10

B2B data intelligence platform for verified contact/company data, enrichment, signals, and Engage outreach sequences.

Best for

  • • SMB/mid-market enrichment with lighter packaging
  • • Buyers who want some outreach capability alongside reveals

Free plan available

Visit Lusha
Read review

Evidence & transparency

Sources and research process behind this comparison.

Sources

13

Criteria

6

Screenshots

19

Sources consulted

TitleProductType
Cognism — Official SiteCognismofficial-product-page
Cognism PricingCognismofficial-pricing-page
Cognism Diamond DataCognismofficial-product-page
Cognism Sales IntelligenceCognismofficial-product-page
Cognism CRM EnrichmentCognismofficial-product-page
Cognism IntegrationsCognismofficial-product-page
Cognism ComplianceCognismofficial-product-page
Lusha Billing FAQLushaofficial-help-center
Lusha’s Pricing SystemLushaofficial-help-center
Introduction to LushaLushaofficial-help-center
Lusha’s Key Features at a GlanceLushaofficial-help-center
Available CRM IntegrationsLushaofficial-help-center
Lusha PricingLushaofficial-pricing-page

Methodology steps

  1. 1Collect first-party product and pricing evidence
  2. 2Map both products to the same category criteria
  3. 3Record criterion outcomes with confidence and sources
  4. 4Publish only when editorial gates allow indexing

Methodology version 1.0.0.

Independent

Affiliate relationships never change comparison outcomes. We evaluate both products on the same criteria and allow ties when evidence does not support a universal winner.

Read full methodology →

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Affiliate disclosure: some links may be affiliate links. We may earn a commission at no extra cost to you. Rankings and scores are never based on commission. Full disclosure

Methodology disclosure: scores and recommendations follow SoftwareGlimpse evaluation criteria (version 1.0.0). Affiliate relationships do not determine rankings.

How we recommend: product claims are tied to recorded research where available.

AI-assisted disclosure: drafts may be AI-assisted from approved facts and assessments. Humans approve publishable editorial judgments. AI does not invent live prices or claim hands-on testing.