Closely vs Lusha
Compare Closely and Lusha on features, pricing, and buyer fit using the same researched criteria.
Closely
LinkedIn + email outbound automation platform with enrichment, AI agents, and white-label options for agencies.
Best for
- • B2B outbound teams automating LinkedIn + email
- • Agencies needing white-label outreach infrastructure
- • Teams that want transparent mid-market automation pricing
Starting from $29.00/user/mo
No free plan
VS
Our verdict
There is no universal winner between Closely and Lusha. Choose Closely when B2B outbound teams automating LinkedIn + email. Choose Lusha when SDR/BDR teams needing verified emails/dials and enrichment. Criterion scores come from approved SoftwareGlimpse editorial assessments and first-party research — not hands-on lab testing.
Closely is better for
- ✓ Prospecting
- ✓ Email outreach
- ✓ Value for money
Tie
- • Ease of use
- • Integrations
Choose Closely if: B2B outbound teams automating LinkedIn + email
Choose Lusha if: SDR/BDR teams needing verified emails/dials and enrichment
Lusha
B2B data intelligence platform for verified contact/company data, enrichment, signals, and Engage outreach sequences.
Best for
- • SDR/BDR teams needing verified emails/dials and enrichment
- • RevOps cleaning CRM records and automating enrichment
- • Teams already standardized on Salesforce/HubSpot/Pipedrive
Free plan available
Feature comparison
Grouped feature support from verified product research for Closely and Lusha.
Core CRM
| Feature | Closely | Lusha | Winner |
|---|---|---|---|
| Contact management | Not evidenced | Strong | — |
| Lead management | Strong | Strong | Tie |
| Pipeline management | Moderate | Moderate | Tie |
| Deal management | Limited | Moderate | Lusha |
Sales engagement
| Feature | Closely | Lusha | Winner |
|---|---|---|---|
| Email sync | Strong | Strong | Tie |
| Email tracking | Not evidenced | Not evidenced | — |
| Email sequences | Strong | Strong | Tie |
| Call functionality | Moderate | Moderate | Tie |
| Workflow automation | Strong | Strong | Tie |
| Sales automation | Strong | Strong | Tie |
| Lead scoring | Strong | Strong | Tie |
Reporting
| Feature | Closely | Lusha | Winner |
|---|---|---|---|
| Reporting | Strong | Strong | Tie |
| Forecasting | Limited | Limited | Tie |
Platform
| Feature | Closely | Lusha | Winner |
|---|---|---|---|
| Integrations | Strong | Strong | Tie |
| Custom fields | Moderate | Moderate | Tie |
| Custom pipelines | Limited | Limited | Tie |
| Mobile app | Not evidenced | Not evidenced | — |
| AI assistance | Strong | Strong | Tie |
Additional capabilities
| Feature | Closely | Lusha | Winner |
|---|---|---|---|
| Prospecting | Strong | Strong | Tie |
| Data enrichment | Strong | Strong | Tie |
| Contact data | Strong | Strong | Tie |
| CRM sync | Strong | Strong | Tie |
| List building | Strong | Strong | Tie |
| Data export | Strong | Strong | Tie |
| Email outreach | Strong | Strong | Tie |
| Meeting scheduling | Not evidenced | Moderate | — |
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