Close vs Keap
Compare Close and Keap on features, pricing, and buyer fit using the same researched criteria.
Close
Sales-focused CRM for pipeline management and sales engagement workflows.
Best for
- • Outbound sales teams that need a communication-centric CRM
- • Teams that need dialing power and advanced outreach workflows
- • Teams that rely on calling, email, and SMS from the CRM
Starting from $9.00/user/mo
No free plan
VS
Our verdict
There is no universal winner between Close and Keap. Choose based on pipeline depth, automation, email and calling, reporting, and pricing trade-offs.
Close is better for
- ✓ Ease of use
- ✓ Pipeline management
- ✓ Email capabilities
- ✓ Reporting
Keap is better for
- ✓ Sales automation
Tie
- • Customization
- • Integrations
Choose Close if: Outbound sales teams that need a communication-centric CRM
Choose Keap if: Core packaging and automation library target SMB operators
Keap
Best for
- • Core packaging and automation library target SMB operators
- • Email/SMS campaigns and automations are first-class
- • Built for small businesses that want CRM plus marketing automation, payments, and proven campaign automations in one platform.
Starting from $249.00/user/mo
No free plan
Feature comparison
Grouped feature support from verified product research for Close and Keap.
Core CRM
| Feature | Close | Keap | Winner |
|---|---|---|---|
| Contact management | Strong | Strong | Tie |
| Lead management | Strong | Strong | Tie |
| Pipeline management | Strong | Strong | Tie |
| Deal management | Strong | Strong | Tie |
Sales engagement
| Feature | Close | Keap | Winner |
|---|---|---|---|
| Email sync | Strong | Strong | Tie |
| Email tracking | Strong | Not evidenced | — |
| Email sequences | Strong | Strong | Tie |
| Call functionality | Strong | Moderate | Close |
| Workflow automation | Strong | Strong | Tie |
| Sales automation | Strong | Strong | Tie |
Reporting
| Feature | Close | Keap | Winner |
|---|---|---|---|
| Reporting | Strong | Strong | Tie |
| Forecasting | Strong | Not evidenced | — |
Platform
| Feature | Close | Keap | Winner |
|---|---|---|---|
| Integrations | Strong | Strong | Tie |
| Custom fields | Strong | Strong | Tie |
| Mobile app | Strong | Strong | Tie |
| AI assistance | Strong | Strong | Tie |
Additional capabilities
| Feature | Close | Keap | Winner |
|---|---|---|---|
| Data enrichment | Strong | Not evidenced | — |
| Email campaigns | Not evidenced | Strong | — |
| Meeting scheduling | Not evidenced | Strong | — |
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