Clay vs Outreach
Compare Clay and Outreach on features, pricing, and buyer fit using the same researched criteria.
Clay
GTM data enrichment and workflow platform for multi-provider waterfall prospecting — Free + Launch from ~$167/mo headline, Growth, Enterprise.
Best for
- • GTM engineers and RevOps teams building multi-provider enrichment waterfalls
- • Growth teams that want Claygent-style AI research inside prospecting workflows
- • Buyers consolidating many data vendors into one orchestration layer
Starting from $167.00/user/mo
Free plan available
VS
Our verdict
There is no universal winner between Clay and Outreach. Choose Clay when GTM engineers and RevOps teams building multi-provider enrichment waterfalls. Choose Outreach when Mid-market/enterprise teams whose primary job is sales engagement sequencing + CRM sync. Criterion scores come from approved SoftwareGlimpse editorial assessments and first-party research — not hands-on lab testing.
Clay is better for
- ✓ Contact data
- ✓ Prospecting
- ✓ Value for money
Outreach is better for
- ✓ Ease of use
- ✓ Email outreach
- ✓ Integrations
Choose Clay if: GTM engineers and RevOps teams building multi-provider enrichment waterfalls
Choose Outreach if: Mid-market/enterprise teams whose primary job is sales engagement sequencing + CRM sync
Outreach
Enterprise sales engagement / AI revenue platform — Amplify Essentials/Core/Plus/Pro packages; request pricing (seat + AI credits).
Best for
- • Mid-market/enterprise teams whose primary job is sales engagement sequencing + CRM sync
- • Revenue orgs adding AI agents, coaching, and forecast workflows on top of CRM
- • Buyers comparing SEP peers (vs Salesloft) — not contact-database peers
No free plan
Comparison scorecard
Criterion-by-criterion results for Clay and Outreach. Numeric bars appear only when both products have approved scores.
- Outreach
Ease of use
How quickly teams become productive.
Outreach leads on ease of use (6/10 vs 7/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
Clay6/10Outreach7/10 - Clay
Contact data
Coverage and quality of contact data.
Clay leads on contact data (8/10 vs 3/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
Clay8/10Outreach3/10 - Clay
Prospecting
Prospecting workflow strength.
Clay leads on prospecting (8/10 vs 5/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
Clay8/10Outreach5/10 - Outreach
Email outreach
Outreach sequencing and deliverability tooling.
Outreach leads on email outreach (8/10 vs 9/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
Clay8/10Outreach9/10 - Outreach
Integrations
Important third-party integrations.
Outreach leads on integrations (7/10 vs 8/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
ClayWeakerOutreachStronger - Clay
Value for money
Capability relative to total cost of ownership.
Clay leads on value for money (7/10 vs 5/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
Clay7/10Outreach5/10
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